Online prescription glasses have not eaten the optical store: roughly four out of five eyeglass purchases still occur in person, even after US online eyeglass sales grew from 1.82 billion dollars in 2019 to 3.24 billion dollars in 2022 (Federal Trade Commission, Eyeglass Rule final amendments 2024). The total US optical market reached 69.5 billion dollars in 2025, up 4.4%, with about 94% of US adults using some form of eyewear (The Vision Council, Market inSights 2025). The most famous online-born brand now earns most of its money in stores: Warby Parker’s e-commerce channel was 27.6% of its 871.9 million dollars in 2025 net revenue, down from 39.1% in 2022. Against a backdrop where e-commerce is 17.1% of all US retail sales, eyewear is a category where the prescription, the fit and the exam keep pulling buyers back to a physical counter, a pattern that sets it apart from the categories in our e-commerce statistics. We aggregated data from The Vision Council, the Federal Trade Commission, Warby Parker and National Vision SEC filings, EssilorLuxottica, the US Census Bureau, the National Eye Institute, the UK General Optical Council and peer-reviewed studies in Optometry and Vision Science.
TL;DR
- The US optical market was worth 69.5 billion dollars in 2025, up 4.4% from 2024 (The Vision Council, Market inSights 2025).
- About 94% of US adults, more than 250 million people, used prescription or non-prescription eyewear (The Vision Council, Market inSights 2025).
- US online eyeglass sales grew from 1.82 billion dollars (2019) to 3.24 billion dollars (2022) (FTC, Eyeglass Rule 2024).
- Roughly four out of five eyeglass purchases still occur in person (FTC, Eyeglass Rule 2024).
- 52% of consumers who previously bought eyewear online made their most recent purchase in person (The Vision Council, Consumer inSights Q4 2025).
- Warby Parker’s e-commerce share of net revenue fell from 39.1% (2022) to 27.6% (2025) (Warby Parker, 10-K 2025).
- Warby Parker retail revenue grew 17.3% in 2025 vs 3.1% for e-commerce (Warby Parker, 10-K 2025).
- National Vision’s omni-channel and e-commerce sales were about 7% of net revenue in fiscal 2025 (National Vision, 10-K 2025).
- EssilorLuxottica’s Direct to Consumer revenue rose 11.4% at constant currency to 8,001 million euros in H1 2026 (EssilorLuxottica, H1 2026 results).
- Almost 1 in 10 online-ordered spectacle lens prescriptions failed national standards (Gordon et al., Optometry and Vision Science 2021).
- 47% of optometry patients were not automatically given a physical copy of their prescription (Warby Parker/SurveyMonkey survey, cited by FTC 2024).
- 16% of consumers with a recent eyewear purchase say they bought smart eyewear (The Vision Council, Consumer inSights Q2 2026).
1. Market Size and Demand: A 69.5 Billion Dollar Category Nearly Everyone Buys
Eyewear has the demand profile online retailers dream of: near-universal need and repeat purchases. About 94% of US adults, more than 250 million people, used some form of prescription or non-prescription eyewear in 2025, and the total market reached 69.5 billion dollars, up 4.4% from 2024 (The Vision Council, Market inSights 2025 with 2026 Forecast). Growth, though, is coming from price, not volume: plano sunglasses were the only category to grow in units in 2025, and the council reports that in 2026 all product categories declined in volume while average unit prices of exams, frames and lenses hit historic highs in Q1 (The Vision Council, Market inSights Q1-Q2 2026).
That combination matters for online sellers. A market with flat or falling units and rising ticket prices rewards anyone who can undercut on price, which is exactly the original pitch of direct-to-consumer eyewear. The medical need behind it is large: more than 150 million Americans have a refractive error, the most common type of vision problem (National Eye Institute, Refractive Errors). Screen-heavy habits add pressure on the same eyes, as covered in our digital eye strain statistics.
| Metric | Value | Source |
|---|---|---|
| US optical market value, 2025 | 69.5 billion dollars (+4.4% vs 2024) | The Vision Council, Market inSights 2025 |
| Quarterly market value, 2026 | 18.39 billion dollars (Q1), 19.06 billion dollars (Q2) | The Vision Council, Market inSights Q1-Q2 2026 |
| US adults using any eyewear, 2025 | About 94% (more than 250 million people) | The Vision Council, Market inSights 2025 |
| Adults using vision correction | More than 80% | The Vision Council, Consumer inSights Q4 2025 |
| Americans with a refractive error | More than 150 million | National Eye Institute |
| American adults who regularly wear prescription eyeglasses | Approximately 165 million | FTC, Eyeglass Rule final amendments 2024 |
| Plano sunglasses volume, 2025 | 312.8 million pairs (only category to grow in volume) | The Vision Council, Market inSights 2025 |
| 2026 outlook | Revenue ‘largely holding steady’ | The Vision Council, Market inSights 2025 |
Context note: The Vision Council’s 2025 Market inSights draws on patient billing data from 3,000+ retail locations and monthly consumer surveys with 48,000+ annual US respondents. Its Q3 2025 quarterly report did not include an updated 2025 forecast because of the federal government shutdown.
2. Online vs In-Person: Why the Channel Share Stays Small
Eyewear is a laggard in e-commerce, and the gap is structural. US retail e-commerce was 17.1% of total retail sales in Q2 2026, growing 12.2% year over year (US Census Bureau, Quarterly E-Commerce Report), yet the FTC’s 2024 rulemaking record notes that roughly four out of five eyeglass purchases still occur in person. Online eyeglass sales did grow quickly in the pandemic window, from 1.82 billion dollars in 2019 to 3.24 billion dollars in 2022, a 78% increase (3.24 / 1.82), against an overall frames-and-lenses market the FTC put at 35.6 billion dollars (FTC, Ophthalmic Practice Rules final rule, Federal Register 2024).
The newest consumer data suggests that window has partly closed. 52% of consumers who previously bought eyewear online made their most recent purchase in person (The Vision Council, Consumer inSights Q4 2025). Insurance is one anchor: 48% of consumers now get managed vision care through their employer, and benefits are easiest to redeem at an in-network store. The store base is also deep, with approximately 45,000 optical stores in the US and independents making up approximately 40% of prescription optical retail sales in 2025 (Warby Parker, 10-K 2025). Return friction is another reason buyers hesitate, a theme in our e-commerce returns statistics.
| Metric | Value | Source |
|---|---|---|
| US online eyeglass sales | 1.82 billion dollars (2019) to 3.24 billion dollars (2022), +78% | FTC, Eyeglass Rule final amendments 2024 |
| Eyeglass purchases made in person | Roughly four out of five | FTC, Eyeglass Rule final amendments 2024 |
| Frames and lenses market, as cited by FTC | 35.6 billion dollars | FTC, Eyeglass Rule final amendments 2024 |
| Prior online buyers whose latest purchase was in person | 52% | The Vision Council, Consumer inSights Q4 2025 |
| Consumers with employer managed vision care | 48% | The Vision Council, Consumer inSights Q4 2025 |
| Independent retailers’ share of Rx optical retail sales, 2025 | Approximately 40% | Warby Parker 10-K 2025 (citing industry data) |
| Optical stores in the US, December 2025 | Approximately 45,000 | Warby Parker 10-K 2025 |
| US e-commerce share of all retail, Q2 2026 | 17.1% (+12.2% year over year) | US Census Bureau |
Context note: the FTC figures are third-party market estimates cited in the 2024 rulemaking record; the most recent online eyeglass sales value in that record is for 2022 (most recent available data: FTC, 2024). No free public source we could read publishes a 2025 online share for prescription eyewear.
3. Warby Parker: The Online Pioneer That Became a Store Chain
The clearest DTC data set in eyewear comes from Warby Parker’s SEC filings, and it tells a reversal story. E-commerce fell from 39.1% of Warby Parker’s net revenue in 2022 to 27.6% in 2025, calculated from its revenue disaggregation (233.956 of 598.112 million dollars in 2022; 240.892 of 871.905 million dollars in 2025) (Warby Parker 10-K 2025, Disaggregation of Revenue). E-commerce revenue was essentially flat over three years (+3.0%), while retail revenue rose 73.3%, from 364.2 million to 631.0 million dollars.
The company is leaning into that. It opened 47 net new stores in 2025 to end the year at 323, reached 352 stores by the end of Q2 2026, plans 50 openings in 2026, and says its US footprint has room to expand to over 900 stores (Warby Parker Q4 and FY2025 results). Store growth also brought the first full year of positive net income, 1.6 million dollars, on 13.0% revenue growth.
| Metric | Value | Source |
|---|---|---|
| Net revenue, 2025 | 871.9 million dollars (+13.0%) | Warby Parker, Q4 and FY2025 results |
| E-commerce vs retail revenue, 2025 | 240.9 million dollars (27.6%) vs 631.0 million dollars (72.4%) | Warby Parker 10-K 2025 |
| E-commerce share of revenue | 39.1% (2022), 33.8% (2023), 27.6% (2025) | Warby Parker 10-K 2024 and 2025 |
| Channel growth, 2025 | Retail +17.3%, e-commerce +3.1% | Warby Parker 10-K 2025 |
| Stores | 323 at end of 2025 (47 net new); 352 at end of Q2 2026 | Warby Parker, FY2025 and Q2 2026 results |
| Long-term US store potential | Over 900 stores | Warby Parker 10-K 2025 |
| Net income and adjusted EBITDA, 2025 | 1.6 million dollars; 95.2 million dollars (10.9% margin) | Warby Parker, Q4 and FY2025 results |
| 2026 revenue guidance | 959 to 976 million dollars (+10% to 12%) | Warby Parker, Q2 2026 results |
Context note: share figures are our calculation from the reported channel amounts. In Q2 2026 Warby Parker reported 235.5 million dollars in revenue (+9.8%) and announced an ‘Intelligent Eyewear’ line developed with Google and Samsung; its guidance excludes any revenue from that line (Warby Parker Q2 2026 results).
4. Inside the DTC Basket: Customers, Contacts, Exams and Insurance
The DTC model has quietly turned into a full-service optical business. Warby Parker’s eye care revenue grew 37.5% in 2025 to 55.7 million dollars, and contact lenses grew 23.4% to 97.2 million dollars, both far faster than eyewear’s 10.3% (Warby Parker 10-K 2025, revenue disaggregation). Eye exams are the gateway to the prescription, and 285 of its 323 stores offered in-person exams at year end, while its Virtual Vision Test app lets eligible patients renew prescriptions at home (Warby Parker 10-K 2025).
Customer growth is slowing while spend per customer rises. Active customers grew 7.0% in 2025 and 4.1% in the twelve months to Q2 2026, reaching 2.71 million, as average revenue per customer climbed to 336 dollars (+6.6%). The underexposed piece is progressives: they are 22.3% of Warby Parker’s prescription units versus nearly 40% industry-wide, a gap that points to how hard multifocal lenses are to sell without in-person fitting.
| Metric | Value | Source |
|---|---|---|
| Revenue mix, 2025 | Eyewear 719.1 million dollars (82.5%), contacts 97.2 million dollars (11.1%), eye care 55.7 million dollars (6.4%) | Warby Parker 10-K 2025 |
| Growth by category, 2025 | Eye care +37.5%, contacts +23.4%, eyewear +10.3% | Warby Parker 10-K 2025 |
| Stores offering eye exams, end of 2025 | 285 of 323 | Warby Parker 10-K 2025 |
| Active customers, trailing 12 months to Q2 2026 | 2.71 million (+4.1%) | Warby Parker, Q2 2026 results |
| Average revenue per customer | 324 dollars (2025, +5.7%); 336 dollars (Q2 2026, +6.6%) | Warby Parker, FY2025 and Q2 2026 results |
| Progressives share of Rx units | 22.3% vs nearly 40% industry-wide | Warby Parker 10-K 2025 |
| Insurance-backed share of revenue, 2025 | 8.3% | Warby Parker 10-K 2025 |
| Cohort retention | About 50% over 24 months, over 100% over 48 months | Warby Parker 10-K 2025 |
Context note: Warby Parker defines its retention metric in its filing; values above 100% indicate a cohort’s later spending exceeds its first-period level, not that customer counts grew. The company’s ‘Buy a Pair, Give a Pair’ program has distributed over 20 million pairs.
5. Incumbents and Price Points: Who Else Sells Glasses Online
Online is a channel for incumbents too, but it stays a small slice of store-led businesses. National Vision, operator of 1,250 retail stores across four brands, said omni-channel and e-commerce sales were approximately 7% of net revenue in both fiscal 2025 and 2024 (National Vision 10-K, fiscal 2025). The filing also notes that online sale of contact lenses has steadily increased since the Fairness to Contact Lens Consumers Act, and that glasses wearers buy new glasses approximately every two years, according to The Vision Council.
At global scale, EssilorLuxottica’s Direct to Consumer division (Sunglass Hut, LensCrafters and other retail plus e-commerce) generated 8,001 million euros in H1 2026, up 11.4% at constant currency and 54.0% of group revenue (8,001 / 14,818). The group said e-commerce grew double digits in Q2 2026, with SunglassHut.com the top performing site, and that AI glasses almost doubled in revenue (EssilorLuxottica, Q2/H1 2026 Results). At the low-price end, online-only Zenni Optical reports 70 million pairs sold since 2003 and glasses from 6.95 dollars since 2005 (Zenni Optical, About Us).
| Metric | Value | Source |
|---|---|---|
| National Vision omni-channel and e-commerce share | Approximately 7% of net revenue (FY2025 and FY2024) | National Vision 10-K 2025 |
| National Vision stores | 1,250 across four brands | National Vision 10-K 2025 |
| Consumers with vision care coverage, 2025 | Approximately 70% | National Vision 10-K 2025 (citing The Vision Council) |
| EssilorLuxottica revenue, H1 2026 | 14,818 million euros (+9.7% constant currency) | EssilorLuxottica, H1 2026 results |
| EssilorLuxottica Direct to Consumer, H1 2026 | 8,001 million euros (+11.4% constant currency) | EssilorLuxottica, H1 2026 results |
| EssilorLuxottica corporate stores | 15,670 (June 30, 2026) vs 13,684 (end 2025) | EssilorLuxottica, H1 2026 results |
| Zenni Optical pairs sold | 70 million since 2003 | Zenni Optical, About Us (2025) |
| Entry prices | Zenni from 6.95 dollars; Warby Parker from 95 dollars with Rx lenses | Zenni Optical; Warby Parker 10-K 2025 |
Context note: EssilorLuxottica’s store jump includes about 2,000 Top Charoen stores in Thailand, consolidated in 2026. The group does not disclose its e-commerce revenue in euros. Smart eyewear demand is covered in detail in our smart glasses statistics.
6. Prescription Access: The Rule That Makes Online Ordering Possible
Every online prescription order depends on one document the buyer has to obtain from a prescriber. Surveys cited by the FTC found that 47% of people who saw optometrists and 31% who saw ophthalmologists were not automatically given a physical copy of their eyeglass prescription (FTC, Eyeglass Rule final amendments, Federal Register July 26, 2024). A 1-800 CONTACTS/SSI survey in the same record found only 34% of eyeglass wearers received the prescription on the day of the visit, and 39% never received it at all.
The FTC’s answer was paperwork. The Eyeglass Rule was first issued on June 2, 1978; amendments effective September 24, 2024 require prescribers to obtain a signed confirmation after releasing a prescription and keep it for at least three years. The commission estimated the total burden at 3,208,333 hours, a sign of how many exam visits the rule touches, and a further procedural update to the rule’s information collection was published on September 24, 2026.
| Metric | Value | Source |
|---|---|---|
| Eyeglass Rule first issued | June 2, 1978 | FTC, Eyeglass Rule final amendments 2024 |
| Amendments effective | September 24, 2024 (signed confirmation, 3-year record retention) | FTC, Federal Register 2024 |
| Patients not automatically given a copy | 47% (optometrists), 31% (ophthalmologists) | Warby Parker/SurveyMonkey survey, cited by FTC 2024 |
| Received prescription same day | 34%; 39% never received it | 1-800 CONTACTS/SSI survey, cited by FTC 2024 |
| Eyeglass wearers unaware of their right to the prescription | 49% (2015 survey) | FTC, Eyeglass Rule final amendments 2024 (citing a 2015 survey) |
| Public comments | 868 on the ANPR; 27 on the NPRM | FTC, Eyeglass Rule final amendments 2024 |
| Estimated total compliance burden | 3,208,333 hours | FTC, Eyeglass Rule final amendments 2024 |
| Active US eye care professionals | About 18,000 ophthalmologists, 43,000 optometrists, 73,000 opticians | FTC, Eyeglass Rule final amendments 2024 |
Context note: two of the prescription-release surveys were sponsored by online sellers (Warby Parker and 1-800 CONTACTS), which have an interest in stronger release rules; the FTC cited them alongside other evidence. The 2015 awareness figure is older than three years and is shown as most recent available data cited by the FTC.
7. Order Accuracy and Fit: How Online Glasses Measure Up
Quality is the argument stores make against online glasses, and the evidence has shifted. In a 2021 study of 300 orders from three online vendors, 11.2%, 8.0% and 8.2% of spectacle lens prescriptions failed ANSI Z80.1-2015 standards, with no impact-test failures (Gordon et al., Optometry and Vision Science 2021). That is almost 1 in 10, but the authors call it a significant improvement over earlier work: a 2011 study of 154 pairs from 10 high-traffic vendors found 44.8% failed at least one optical or impact test (Citek et al., Optometry 2011, most recent available comparison).
Fit, not lens power, is where online still loses. In a UK comparison of 154 online pairs and 154 practice pairs, lens accuracy was similar, but 14 online pairs were judged unsafe versus 5 from practices, and 43 unacceptable versus 15, mostly due to frame fit, appearance and centration, with progressive lenses the biggest concern (Alderson et al., Optometry and Vision Science 2016). Remote measurement is the fix being tested: a 2023 study found two established web vendors’ pupillary half-distance measurements diverged from opticians by a mean of -0.80 mm, while a 3D head-scan app matched (Fontaine et al., Optometry and Vision Science 2023). Lens add-ons sold online are a separate question, explored in our blue light glasses statistics.
| Metric | Value | Source |
|---|---|---|
| Online lens failure rate by vendor, 2021 study | 11.2%, 8.0%, 8.2% (no impact failures; repeatability above 90%) | Gordon et al., Optometry and Vision Science 2021 |
| Online spectacles failing any test, 2011 study | 44.8% (28.6% optical, 22.7% impact) | Citek et al., Optometry 2011 |
| Pairs received vs ordered, 2011 study | 154 of 200 orders | Citek et al., Optometry 2011 |
| Unsafe pairs, UK comparison | Online 14/154 vs practice 5/154 | Alderson et al., Optometry and Vision Science 2016 |
| Unacceptable pairs, UK comparison | Online 43/154 vs practice 15/154 | Alderson et al., Optometry and Vision Science 2016 |
| Pupillary half-distance error, two web vendors | Mean -0.80 mm vs opticians | Fontaine et al., Optometry and Vision Science 2023 |
| Online buyers reporting safety concerns, India survey | 32% (headaches 20%, blurred vision 17%), n=85 | Santhababu et al., Cureus 2025 |
Context note: the studies use small samples and different standards (ANSI Z80.1 in the US, ISO 21987 in the UK), so failure rates are not directly comparable across studies. The India survey (Santhababu et al., Cureus 2025) also found 68% satisfied with appearance and 66% with comfort.
Summary: Online Prescription Glasses by the Numbers
| Metric | Value | Source |
|---|---|---|
| US optical market, 2025 | 69.5 billion dollars (+4.4%) | The Vision Council, Market inSights 2025 |
| US adults using eyewear | About 94% (250 million+) | The Vision Council, Market inSights 2025 |
| Online eyeglass sales, 2019 to 2022 | 1.82 to 3.24 billion dollars | FTC, Eyeglass Rule 2024 |
| Eyeglass purchases made in person | Roughly four out of five | FTC, Eyeglass Rule 2024 |
| Prior online buyers who bought in person most recently | 52% | The Vision Council, Consumer inSights Q4 2025 |
| US e-commerce share of all retail, Q2 2026 | 17.1% | US Census Bureau |
| Optical stores in the US | Approximately 45,000 | Warby Parker 10-K 2025 |
| Warby Parker e-commerce share | 39.1% (2022) to 27.6% (2025) | Warby Parker 10-K 2025 |
| Warby Parker channel growth, 2025 | Retail +17.3%, e-commerce +3.1% | Warby Parker 10-K 2025 |
| Warby Parker stores, Q2 2026 | 352 | Warby Parker, Q2 2026 results |
| Warby Parker eye care revenue growth, 2025 | +37.5% | Warby Parker 10-K 2025 |
| Progressives share of Rx units | 22.3% (Warby Parker) vs nearly 40% (industry) | Warby Parker 10-K 2025 |
| National Vision omni-channel and e-commerce share | Approximately 7% | National Vision 10-K 2025 |
| EssilorLuxottica Direct to Consumer, H1 2026 | 8,001 million euros (+11.4%) | EssilorLuxottica, H1 2026 results |
| Zenni Optical pairs sold | 70 million | Zenni Optical, About Us |
| Patients not automatically given Rx copy (optometrists) | 47% | FTC, Eyeglass Rule 2024 (citing Warby Parker/SurveyMonkey) |
| Online lens failure rate, 2021 | About 1 in 10 (8.0% to 11.2%) | Gordon et al., OVS 2021 |
| Online lens failure rate, 2011 | 44.8% | Citek et al., Optometry 2011 |
| Smart eyewear among recent eyewear buyers | 16% | The Vision Council, Consumer inSights Q2 2026 |
| Contact lens wearers who bought lenses last year | 79% | The Vision Council, Consumer inSights Q2 2026 |
Methodology and Sources
Every figure above was read during research for this article in an SEC filing, a company results release, a Federal Register document, a government statistics page, a research publisher’s report summary or a peer-reviewed abstract. Percentages labeled as calculations were computed from the reported dollar amounts with the math shown. Statistics found only on SEO blogs were excluded.
- The Vision Council: Market inSights 2025 with 2026 Forecast, Market inSights Q1-Q2 2026, Consumer inSights Q4 2025, Consumer inSights Q1 2026 (over 60% of adults get eye exams at an independent practice), Consumer inSights Q2 2026 (16% bought smart eyewear; 79% of contact lens wearers bought lenses; 44% of non-buyers had not needed a product and 35% were making current eyewear last; n=12,137, margin of error 0.9 points)
- Federal Trade Commission: Ophthalmic Practice Rules (Eyeglass Rule) final amendments, Federal Register, July 26, 2024, PDF on govinfo
- Warby Parker: 10-K for fiscal 2025, Disaggregation of Revenue (XBRL detail, FY2025 10-K), Disaggregation of Revenue (FY2024 10-K, for 2022 values), Q4 and FY2025 results (February 26, 2026), Q2 2026 results (August 6, 2026)
- National Vision Holdings: 10-K for fiscal 2025 (filed March 4, 2026)
- EssilorLuxottica: Q2/H1 2026 Results (July 28, 2026)
- Zenni Optical: About Us
- US Census Bureau: Quarterly Retail E-Commerce Sales, Q2 2026
- National Eye Institute: Refractive Errors
- Peer-reviewed studies: Gordon, Twa, Cutter, Kleinstein, Accuracy and Repeatability of Internet-ordered Spectacle Lenses, Optometry and Vision Science 2021; Alderson et al., A Comparison of Spectacles Purchased Online and in UK Optometry Practice, Optometry and Vision Science 2016; Fontaine et al., Ordering Eyeglasses Using 3D Head Scan Technology versus Established Online and Storefront Clinic Methods, Optometry and Vision Science 2023; Santhababu et al., Consumer Behavior in the Indian Online Eyewear Market After COVID-19, Cureus 2025; Citek, Torgersen, Endres, Rosenberg, Safety and compliance of prescription spectacles ordered by the public via the Internet, Optometry 2011 (PMID 21871395, abstract read via Europe PMC)
- Data watch: No public source we could read gives a current (2025 or 2026) online share of US prescription eyewear sales; The Vision Council analyzes in-person and online channels but its channel splits sit behind paid reports, so the latest online sales values (2019 and 2022) and the ‘four out of five’ figure come from market data cited in the FTC’s 2024 rulemaking record. Market size figures differ slightly by definition: The Vision Council reports 69.5 billion dollars for 2025 in its Market inSights summary, Warby Parker’s 10-K cites a 70 billion dollar industry as of December 2025, and the FTC record cites 35.6 billion dollars for frames and lenses only. Warby Parker channel shares and growth rates are our calculations from its XBRL revenue disaggregation. The prescription-release surveys cited by the FTC were sponsored by online sellers and the awareness survey dates from 2015. The accuracy studies are small, use different standards, and the 2011 and 2016 studies are older than three years (most recent available data). EssilorLuxottica does not report e-commerce revenue separately, and its full-year 2025 release could not be located on its newsroom, so H1 2026 figures are used. The UK General Optical Council’s 2026 Public Perceptions research (2,014 respondents) found 21% of those uncomfortable visiting a practice cited the cost of glasses or contact lenses, but its online purchasing tables could not be read. Web search was unavailable during this research, so all figures come from directly fetched primary documents.
Last updated: October 3, 2026. We update this roundup quarterly, and the next refresh is expected when Warby Parker reports Q3 2026 results in November 2026 and The Vision Council publishes its Market inSights Q3 2026 report.