Roblox closed 2025 with $4.9 billion in revenue (up 36%), $6.8 billion in bookings (up 55%), and $1.5 billion paid out to creators — and Q4 2025 alone added 59 million daily users versus Q4 2024. Q1 2026 then printed 132 million daily active users (DAU), 31 billion hours engaged, and $1.4 billion in revenue, even after the platform ban in Russia took effect in December 2025 and age-check rollout slowed communication for unverified users (Roblox, Q1 2026 Shareholder Letter).
Three structural shifts define Roblox in 2026: the user base is aging up (27% of age-checked DAU are now 18+, and that cohort grows >50% YoY and spends ~40% more), international bookings are compounding (APAC +96%, Japan +160%, Indonesia +700% in Q4 2025), and the creator economy crossed a billion-dollar threshold with the top 10 developers averaging $33.9M each.
We pulled data from Roblox shareholder letters (Q1 2026, Q4 2025), the 2025 10-K, Roblox’s Annual Economic Impact Report, Statista primary attribution, and SEC filings to compile 55+ verified data points across user growth, revenue, engagement, demographics, creators, and advertising.
Key Takeaways
- Roblox DAU reached 132 million in Q1 2026, up 35% year-over-year (Roblox, Q1 2026 Shareholder Letter).
- 2025 full-year revenue hit $4.9 billion, up 36% YoY; bookings $6.8B, up 55% (Roblox, Q4 2025 Earnings).
- Q4 2025 DAU peaked at 144 million, a 69% YoY jump — the steepest in the platform’s history (Roblox, Q4 2025 Earnings).
- Hours engaged hit 31 billion in Q1 2026, +43% YoY; 124 billion for full-year 2025 (Roblox, Q1 2026 Shareholder Letter).
- Developer payouts reached $1.5 billion in 2025, up from $922.8M in 2024 (Statista, Roblox annual developer payout 2025).
- Top 10 Roblox developers averaged $33.9M each in 2025; top 100 averaged $6M (Game Developer / Roblox, 2025).
- APAC bookings grew 96% YoY in Q4 2025, Japan +160%, India +110%, Indonesia +700% (Roblox, Q4 2025 Earnings).
- 27% of age-checked DAU are 18+ and that cohort grew >50% YoY in 2025 (Roblox commentary, 2026).
- Mobile accounts for 72% of Roblox activity and >52% of platform revenue (Industry trackers, 2025).
- 35,500+ creators registered for Developer Exchange by year-end 2025; 23,500 were paid in cash (Roblox 10-K, 2025).
- Roblox guided 2026 bookings to $7.4–7.6 billion, a deceleration after the 2025 surge (Roblox, Q1 2026 Shareholder Letter).
- U.S. GDP impact from Roblox was $445M in 2024, up 29% YoY (Roblox, Annual Economic Impact Report 2025).
1. User Growth: DAU and MAU
Roblox added scale at a pace few platforms have matched in 2025. Q4 2025 closed with 144 million daily active users, a 69% year-over-year increase — equivalent to onboarding the entire daily user base of TikTok’s U.S. footprint inside twelve months (Roblox, Q4 2025 Earnings). DAU then settled at 132 million in Q1 2026, growing 35% YoY against tougher comparables (Roblox, Q1 2026 Shareholder Letter).
The deceleration is partly mechanical. The Russia platform ban took effect December 2025, and the age-check rollout restricted on-platform communication for non-verified users, which trimmed engagement at the margin (Roblox commentary, 2026). Monthly active users tracked above 380 million globally entering 2026, with DAU/MAU ratio near 20% — high for a UGC platform but below Discord and TikTok (third-party trackers, 2026).
| Metric | Value | Source |
|---|---|---|
| DAU Q1 2026 | 132M (+35% YoY) | Roblox Q1 2026 Shareholder Letter |
| DAU Q4 2025 | 144M (+69% YoY) | Roblox Q4 2025 Earnings |
| DAU Q3 2025 | 151.5M (+70% YoY) | Roblox Q3 2025 Earnings |
| DAU Q2 2025 | 111.8M (+41% YoY) | Roblox Q2 2025 Earnings |
| DAU Q1 2025 | 97.8M | Roblox Q1 2025 Earnings |
| MAU early 2026 estimate | ~380M | Third-party trackers, 2026 |
| Net new DAU Q4 2024 → Q4 2025 | +59M | Roblox Q4 2025 Earnings |
Source: Roblox Q1 2026 Shareholder Letter (PDF).
For broader gaming context, see our Gaming Industry Statistics 2026.
2. Revenue and Bookings
The financial profile in 2026 looks like a platform finishing the transition from growth-at-any-cost to durable operating efficiency. Full-year 2025 revenue reached $4.9 billion (+36% YoY) and bookings hit $6.8 billion (+55%) — the second consecutive year of accelerating top-line growth (Roblox, Q4 2025 Earnings). Q1 2026 revenue printed $1.4 billion (+39% YoY) and bookings $1.7 billion (+43%) (Roblox, Q1 2026 Shareholder Letter).
Cash generation is the more important story. Q1 2026 delivered $629 million in operating cash flow (+42% YoY) and $596 million in free cash flow (+40%) — a free-cash-flow margin north of 40% on a quarterly basis (Roblox, Q1 2026 Shareholder Letter). Full-year 2025 operating cash flow reached $1.8 billion (Roblox, Q4 2025 Earnings).
Guidance flagged a deceleration. Management projected full-year 2026 revenue growth of 20–25% and bookings growth of just 8–12% after the cycle peak, citing the Russia ban and lapping 2025’s outsized comparables (Roblox, Q1 2026 Shareholder Letter).
| Metric | Value | Source |
|---|---|---|
| 2025 full-year revenue | $4.9B (+36% YoY) | Roblox Q4 2025 Earnings |
| 2025 full-year bookings | $6.8B (+55% YoY) | Roblox Q4 2025 Earnings |
| 2025 operating cash flow | $1.8B | Roblox Q4 2025 Earnings |
| Q1 2026 revenue | $1.4B (+39% YoY) | Roblox Q1 2026 Shareholder Letter |
| Q1 2026 bookings | $1.7B (+43% YoY) | Roblox Q1 2026 Shareholder Letter |
| Q1 2026 operating cash flow | $629M (+42% YoY) | Roblox Q1 2026 Shareholder Letter |
| Q1 2026 free cash flow | $596M (+40% YoY) | Roblox Q1 2026 Shareholder Letter |
| Q4 2025 revenue | $1.415B (+43% YoY) | Roblox Q4 2025 Earnings |
| Q4 2025 bookings | $2.222B (+63% YoY) | Roblox Q4 2025 Earnings |
| 2026 guided revenue growth | 20–25% | Roblox Q1 2026 Shareholder Letter |
| 2026 guided bookings growth | 8–12% | Roblox Q1 2026 Shareholder Letter |
Source: Roblox Q4 2025 Earnings press release.
3. Engagement: Hours Played
Engagement scaled faster than user counts through 2025, then normalized. Hours engaged hit 31 billion in Q1 2026, up 43% YoY — a deceleration from Q3 2025’s 91% surge but still the highest absolute figure ever printed for that quarter (Roblox, Q1 2026 Shareholder Letter). Full-year 2025 totaled 124 billion hours engaged on the platform.
The pattern across 2025 quarters: Q1 2025 reached 21.7B hours (+30%), Q2 27.4B (+58%), Q3 39.6B (+91%), Q4 35.3B (+88%) — implying an average of roughly 4.5 hours per DAU per day at peak (Roblox quarterly earnings, 2025). Mobile drives the bulk of session time: roughly 72% of Roblox activity happens on iOS or Android (industry trackers, 2025).
| Metric | Value | Source |
|---|---|---|
| Hours engaged Q1 2026 | 31B (+43% YoY) | Roblox Q1 2026 Shareholder Letter |
| Hours engaged Q4 2025 | 35.3B (+88% YoY) | Roblox Q4 2025 Earnings |
| Hours engaged Q3 2025 | 39.6B (+91% YoY) | Roblox Q3 2025 Earnings |
| Hours engaged Q2 2025 | 27.4B (+58% YoY) | Roblox Q2 2025 Earnings |
| Hours engaged Q1 2025 | 21.7B (+30% YoY) | Roblox Q1 2025 Earnings |
| Full-year 2025 hours engaged | 124B | Roblox Q4 2025 Earnings |
| Mobile share of activity | 72% | Industry trackers, 2025 |
| Mobile share of revenue | >52% | Industry trackers, 2025 |
For comparison with adjacent platforms, our Discord Statistics 2026 covers the social-chat side of gaming.
4. Demographics: Age, Gender, Region
The “kids platform” framing no longer fits 2026 data. Among age-checked DAU, 27% are 18 or older — and that adult cohort is growing more than 50% year-over-year while spending roughly 40% more than younger users (Roblox commentary, 2026). 35% are under 13 and 38% are 13–17 (Roblox age-check disclosures, 2026).
Gender mix sits near 52% male, 39% female, 9% unspecified (industry trackers, 2026). Regional distribution shifted sharply through 2025: Asia-Pacific accounts for ~29.5% of DAU, U.S./Canada ~28%, Europe ~23%, with the remaining ~19.5% across LATAM, MENA, and other regions (Statista demographic trackers, 2026).
The international acceleration is the clearest growth signal. APAC bookings grew 96% YoY in Q4 2025. Japan up 160%, India up 110%, Indonesia up over 700%, Korea up 120% (Roblox, Q4 2025 Earnings). Between Q4 2022 and Q4 2025, eligible-DevEx creators grew 415% in Japan, 303% in Korea, and 176% in Indonesia (Roblox, Annual Economic Impact Report 2025).
| Metric | Value | Source |
|---|---|---|
| Age-checked DAU under 13 | 35% | Roblox age-check disclosures, 2026 |
| Age-checked DAU 13–17 | 38% | Roblox age-check disclosures, 2026 |
| Age-checked DAU 18+ | 27% | Roblox age-check disclosures, 2026 |
| 18+ cohort YoY growth | >50% | Roblox commentary, 2026 |
| Adult spend uplift vs younger | ~40% | Roblox commentary, 2026 |
| Male / female / unspecified | 52% / 39% / 9% | Industry trackers, 2026 |
| DAU share APAC | ~29.5% | Statista, 2026 |
| DAU share US/Canada | ~28% | Statista, 2026 |
| DAU share Europe | ~23% | Statista, 2026 |
| APAC bookings growth Q4 2025 | +96% YoY | Roblox Q4 2025 Earnings |
| Japan bookings growth Q4 2025 | +160% YoY | Roblox Q4 2025 Earnings |
| India bookings growth Q4 2025 | +110% YoY | Roblox Q4 2025 Earnings |
| Indonesia bookings growth Q4 2025 | +700% YoY | Roblox Q4 2025 Earnings |
Source: Roblox – Moving Beyond Self-Reported Age (Feb 2026).
5. Creator Economy and Developer Payouts
The creator side crossed a meaningful threshold in 2025. Total developer payouts reached $1.5 billion in 2025, up from $922.8 million in 2024 — a 62.6% YoY jump (Statista, Roblox annual developer payout 2025). The top 1,000 creators averaged $1.3 million each, the top 100 averaged $6 million, and the top 10 averaged $33.9 million — a 450%+ increase versus 2019 (Game Developer, 2025).
The base is widening, not just the top. Over 35,500 creators were qualified and registered in the Developer Exchange (DevEx) Program by year-end 2025, with more than 10,500 new qualifications in 2025 alone, and 23,500+ paid in fiat that year (Roblox 10-K, 2025). The platform hosts over 50 million published experiences, with roughly 7 million actively played in any given quarter (Roblox developer docs, 2025).
U.S. macroeconomic contribution scaled in parallel: $445 million in GDP impact in 2024 (+29% YoY), 22,000 full-time-equivalent jobs supported between 2017 and 2024, and $416 million in tax revenue from creators across that span (Roblox, Annual Economic Impact Report 2025). Median DevEx payout was $1,575 for the year ending December 2024 (Roblox, Annual Economic Impact Report 2025).
| Metric | Value | Source |
|---|---|---|
| Total developer payouts 2025 | $1.5B | Statista, 2025 |
| Total developer payouts 2024 | $922.8M | Statista, 2025 |
| Top 10 developers avg earnings 2025 | $33.9M | Game Developer, 2025 |
| Top 100 developers avg earnings 2025 | $6M | Game Developer, 2025 |
| Top 1,000 developers avg earnings 2025 | $1.3M | Game Developer, 2025 |
| DevEx registered creators (year-end 2025) | 35,500+ | Roblox 10-K, 2025 |
| DevEx newly qualified in 2025 | 10,500+ | Roblox 10-K, 2025 |
| DevEx creators paid in cash, 2025 | 23,500+ | Roblox 10-K, 2025 |
| Published experiences | 50M+ | Roblox developer docs, 2025 |
| Active experiences quarterly | ~7M | Roblox developer docs, 2025 |
| U.S. GDP impact 2024 | $445M (+29% YoY) | Economic Impact Report 2025 |
| Median DevEx payout (12 mo to Dec 2024) | $1,575 | Economic Impact Report 2025 |
Source: Roblox Annual Economic Impact Report.
Our deeper analysis of UGC monetization is in Creator Economy Statistics 2026.
6. Advertising and Monetization
Advertising moved from experiment to infrastructure in 2026. Roblox’s CES 2026 announcements included the Homepage Feature — premium CPM-based placements served to a homepage reaching more than 151 million daily users in late 2025 (Roblox newsroom, January 2026). Seven of the ten top-grossing U.S. domestic films of 2025 launched on-platform activations, generating billions of impressions (Roblox newsroom, 2026).
Three ad formats anchor the stack: Immersive Ads (image and portal placements inside experiences), Rewarded Video (opt-in for in-experience rewards), and the Homepage Feature for top-of-funnel reach (Roblox developer documentation, 2026). The April 2025 Google partnership expanded programmatic supply, with management targeting an ad-revenue contribution line in excess of $1 billion (Roblox investor commentary, 2025).
Bookings-per-DAU climbed alongside this. Average quarterly bookings per DAU reached $12.70 in Q3 2024 from $12.01 the prior quarter (Statista, Bookings per DAU 2025) and stayed in that range through 2025 as the older-user cohort drove higher spend. Mobile delivered more than 52% of platform revenue despite Apple and Google taking app-store fees (industry trackers, 2025).
| Metric | Value | Source |
|---|---|---|
| Homepage Feature DAU reach | 151M+ | Roblox newsroom, Jan 2026 |
| Top-grossing 2025 films with Roblox activations | 7 of 10 | Roblox newsroom, 2026 |
| Ad-revenue internal target | $1B+ | Roblox investor commentary, 2025 |
| Bookings per DAU Q3 2024 | $12.70 | Statista, 2025 |
| Bookings per DAU Q2 2024 | $12.01 | Statista, 2025 |
| Mobile share of platform revenue | >52% | Industry trackers, 2025 |
| Major formats | Immersive Ads, Rewarded Video, Homepage Feature | Roblox developer docs, 2026 |
| Google partnership announced | April 2025 | Roblox newsroom, 2025 |
Source: Roblox – Roblox Expands Advertising Platform (Jan 2026).
If you create voice-first content on Roblox or stream gameplay, VoxBooster supports real-time voice transformation for character voicing across UGC experiences.
Roblox by the Numbers (Summary)
| # | Metric | Value | Source |
|---|---|---|---|
| 1 | DAU Q1 2026 | 132M (+35% YoY) | Roblox Q1 2026 |
| 2 | DAU Q4 2025 | 144M (+69% YoY) | Roblox Q4 2025 |
| 3 | DAU Q3 2025 | 151.5M (+70% YoY) | Roblox Q3 2025 |
| 4 | MAU estimate early 2026 | ~380M | Third-party trackers |
| 5 | 2025 revenue | $4.9B (+36% YoY) | Roblox Q4 2025 |
| 6 | 2025 bookings | $6.8B (+55% YoY) | Roblox Q4 2025 |
| 7 | Q1 2026 revenue | $1.4B (+39% YoY) | Roblox Q1 2026 |
| 8 | Q1 2026 bookings | $1.7B (+43% YoY) | Roblox Q1 2026 |
| 9 | 2025 operating cash flow | $1.8B | Roblox Q4 2025 |
| 10 | Q1 2026 free cash flow | $596M (+40% YoY) | Roblox Q1 2026 |
| 11 | Hours engaged Q1 2026 | 31B (+43% YoY) | Roblox Q1 2026 |
| 12 | Hours engaged full-year 2025 | 124B | Roblox Q4 2025 |
| 13 | Developer payouts 2025 | $1.5B | Statista 2025 |
| 14 | Developer payouts 2024 | $922.8M | Statista 2025 |
| 15 | Top 10 developers avg 2025 | $33.9M | Game Developer 2025 |
| 16 | Top 100 developers avg 2025 | $6M | Game Developer 2025 |
| 17 | DevEx registered creators 2025 | 35,500+ | Roblox 10-K 2025 |
| 18 | Published experiences | 50M+ | Roblox docs 2025 |
| 19 | Age-checked DAU 18+ | 27% | Roblox 2026 |
| 20 | 18+ cohort YoY growth | >50% | Roblox 2026 |
| 21 | APAC bookings growth Q4 2025 | +96% YoY | Roblox Q4 2025 |
| 22 | Indonesia bookings growth Q4 2025 | +700% YoY | Roblox Q4 2025 |
| 23 | Mobile share of activity | 72% | Industry trackers |
| 24 | Homepage Feature DAU reach | 151M+ | Roblox Jan 2026 |
Methodology and Sources
Data points were sourced from primary financial filings and Roblox first-party publications wherever available. Numbers were cross-referenced against Statista entries that cite Roblox directly. Industry trackers were used only for platform-mix data (mobile/PC/console split) and gender estimates where Roblox does not disclose first-party figures.
Primary sources:
- Roblox Q1 2026 Earnings Shareholder Letter — https://s27.q4cdn.com/984876518/files/doc_financials/2026/q1/Q1-2026-Earnings-Shareholder-Letter.pdf
- Roblox Q4 2025 Earnings Press Release — https://ir.roblox.com/news/news-details/2026/Roblox-Reports-Fourth-Quarter-and-Full-Year-2025-Financial-Results/default.aspx
- Roblox Q3 2025 Earnings (10-Q filing) — https://ir.roblox.com/financials/quarterly-results/default.aspx
- Roblox 2025 Annual Report / 10-K — https://ir.roblox.com/financials/annual-reports/default.aspx
- Roblox Annual Economic Impact Report 2025 — https://about.roblox.com/newsroom/2025/09/roblox-annual-economic-impact-report
- Roblox Moving Beyond Self-Reported Age (Feb 2026) — https://about.roblox.com/newsroom/2026/02/moving-beyond-self-reported-age
- Roblox Expands Advertising Platform (Jan 2026) — https://about.roblox.com/newsroom/2026/01/roblox-expands-advertising-platform
- Statista – Roblox annual developer payout 2025 — https://www.statista.com/statistics/1376672/roblox-developer-payout/
- Statista – Global Roblox bookings per DAU 2025 — https://www.statista.com/statistics/1192700/bookings-daily-active-users-global-roblox-games/
- Game Developer – Top Roblox creators earned average $1.3M in 2025 — https://www.gamedeveloper.com/business/the-biggest-roblox-creators-earned-an-average-of-1-3-million-in-2025
Last updated: May 2026. This roundup is refreshed quarterly after each Roblox earnings cycle. Next planned update: after the Q2 2026 shareholder letter (early August 2026).
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