Pinterest hit a record 631 million global monthly active users in Q1 2026, up 11% year over year (Pinterest, Q1 2026 Earnings). The platform closed 2025 with $4.22 billion in revenue (up 16%) and 619 million users, then kept adding scale despite a tariff-driven advertising shock that knocked its stock down as much as 20% after the Q4 print. Growth is now overwhelmingly international: Rest of World markets carry 367 million of those users, yet the United States and Canada still generate roughly three-quarters of revenue. This analysis consolidates data from Pinterest’s own earnings filings, DataReportal (Kepios), eMarketer, PYMNTS, CNBC, and 3 other primary sources to separate the audited numbers from the recycled blog figures. Where secondary trackers disagreed (some cite 537M or 578M users from stale quarters), we anchored on Pinterest’s reported MAU.
TL;DR
- Pinterest reached a record 631 million MAU in Q1 2026, up 11% YoY (Pinterest, Q1 2026 Earnings).
- Full-year 2025 revenue was $4.22 billion, up 16% YoY (Pinterest, FY2025 Results).
- 2025 adjusted EBITDA was $1.27 billion at a 30% margin; free cash flow was $1.25 billion (Pinterest, FY2025 Results).
- 83% of Pinterest users are international, but they generate only about a quarter of revenue (PYMNTS, Q3 2025 earnings coverage).
- US and Canada ARPU ($7.12) is roughly 36x Rest of World ARPU ($0.20) in Q1 2026 (Investing.com, Pinterest Q1 2026 slides).
- Gen Z is about 42% of the global user base and the fastest-growing cohort (eMarketer).
- Pinterest’s ad audience skews 70.3% female as of January 2025 (DataReportal, Kepios).
- Users run over 80 billion monthly searches, up 44% YoY in Q3 2025 (PYMNTS).
- Performance+ AI campaigns now drive roughly 30% of lower-funnel revenue (Pinterest, Q1 2026 Earnings).
- eMarketer forecasts about $4.67 billion in Pinterest worldwide ad revenue for 2026 (eMarketer).
1. User Growth: Records Powered Almost Entirely by International
Pinterest’s headline number keeps climbing, but the composition has shifted decisively. Rest of World now accounts for 367 million of the platform’s 631 million monthly active users while the mature US and Canada base grew just 4% (Pinterest, Q1 2026 Earnings). That divergence is the whole strategic story: user growth is cheap and abundant abroad, while dollars are concentrated at home.
| Metric | Value | Source |
|---|---|---|
| Global MAU, Q1 2026 | 631 million (+11% YoY) | Pinterest, Q1 2026 Earnings |
| Global MAU, Q4 2025 | 619 million (+12% YoY) | Pinterest, Q4 2025 Earnings |
| US and Canada MAU, Q1 2026 | 106 million (+4% YoY) | Pinterest, Q1 2026 Earnings |
| Europe MAU, Q1 2026 | 159 million (+7% YoY) | Pinterest, Q1 2026 Earnings |
| Rest of World MAU, Q1 2026 | 367 million (+15% YoY) | Pinterest, Q1 2026 Earnings |
| International share of users | 83% | PYMNTS (Pinterest Q3 2025 call) |
Both the Q4 2025 and Q1 2026 tallies were all-time highs, so the record-user narrative is real. For how Pinterest compares to other networks, see our social media statistics roundup.
2. Revenue and Profitability: Growing, Profitable, Shock-Prone
Pinterest is a rare profitable mid-cap social platform, but the Q4 2025 print showed how exposed it is to advertiser cyclicality. Revenue grew 16% to $4.22 billion in 2025, yet shares fell up to 20% after hours when management flagged a tariff-related “exogenous shock” to top retail advertisers (CNBC, Q4 2025 earnings). Momentum recovered in Q1 2026 with 18% growth, though a $47.1 million restructuring charge pushed the quarter to a GAAP loss.
| Metric | Value | Source |
|---|---|---|
| Full-year 2025 revenue | $4,222 million (+16% YoY) | Pinterest, FY2025 Results |
| Q4 2025 revenue | $1,319 million (+14% YoY) | Pinterest, Q4 2025 Earnings |
| Q1 2026 revenue | $1,008 million (+18% YoY) | Pinterest, Q1 2026 Earnings |
| 2025 GAAP net income | $417 million | Pinterest, FY2025 Results |
| 2025 adjusted EBITDA | $1,270 million (30% margin) | Pinterest, FY2025 Results |
| 2025 free cash flow | $1,252 million | Pinterest, FY2025 Results |
| Q4 2025 adjusted EBITDA | $542 million (41% margin) | Investing.com (Pinterest Q4 2025 slides) |
Context: Pinterest also completed roughly $2 billion of near-term share repurchases alongside Q1 2026 results. For the broader ad-market backdrop, see our digital advertising statistics.
3. Monetization: The 36x Geographic ARPU Gap
The single most important number for Pinterest investors is not user count but average revenue per user, and the geographic spread is extreme. US and Canada ARPU of $7.12 is about 36 times the $0.20 Pinterest earns per Rest of World user each quarter (Investing.com, Pinterest Q1 2026 slides). The fastest ARPU growth is international, which is exactly where the runway sits: closing even part of that gap on 526 million overseas users would dwarf any domestic gain.
| Metric | Value | Source |
|---|---|---|
| Global ARPU, Q1 2026 | $1.61 (+6% YoY) | Investing.com (Pinterest Q1 2026 slides) |
| US and Canada ARPU, Q1 2026 | $7.12 | Investing.com (Pinterest Q1 2026 slides) |
| Europe ARPU, Q1 2026 | $1.17 (+17% YoY) | Investing.com (Pinterest Q1 2026 slides) |
| Rest of World ARPU, Q1 2026 | $0.20 (+38% YoY) | Investing.com (Pinterest Q1 2026 slides) |
| US and Canada revenue, Q1 2026 | $750 million (+13% YoY) | Investing.com (Pinterest Q1 2026 slides) |
| Europe revenue, Q1 2026 | $186 million (+27% YoY) | Investing.com (Pinterest Q1 2026 slides) |
| Rest of World revenue, Q1 2026 | $72 million (+59% YoY) | Investing.com (Pinterest Q1 2026 slides) |
Seasonality note: global ARPU swings with holiday ad spend, from $1.78 in Q3 2025 up to $2.16 in Q4 2025, then down to $1.61 in Q1 2026 (Pinterest quarterly earnings).
4. Demographics: Female-Skewed, Young, and Increasingly Global
Pinterest’s audience profile is unusually concentrated by gender and age, which shapes what advertisers buy there. Women made up 70.3% of Pinterest’s addressable ad audience as of January 2025, versus 22.4% men (DataReportal, Kepios analysis). The age skew is young: the 18-24 and 25-34 brackets together are roughly half of reachable users, which is why Pinterest reads as a discovery surface for early-career and household-formation spending.
| Metric | Value | Source |
|---|---|---|
| Global ad reach (Jan 2025) | 340 million | DataReportal (Kepios) |
| Female share of ad audience | 70.3% | DataReportal (Kepios) |
| Male share of ad audience | 22.4% | DataReportal (Kepios) |
| Users aged 18-24 | 27.2% | DataReportal (Kepios) |
| Users aged 25-34 | 24.6% | DataReportal (Kepios) |
| Top country: United States | 96.0 million | DataReportal (Kepios) |
| Second country: Brazil | 40.3 million | DataReportal (Kepios) |
Divergence flag: DataReportal’s 340 million (Jan 2025, most recent available) tracks advertising reach, not the 619M-631M MAU Pinterest reports; the two metrics measure different things and should not be compared directly.
5. Gen Z: The Fastest-Growing and Most Commercial Cohort
Pinterest’s growth engine is Gen Z, and this group behaves differently from the platform’s legacy audience. Gen Z is now about 42% of Pinterest’s global monthly users, and 63% of weekly Gen Z Pinners say they are “always shopping” (eMarketer, Gen Z on Pinterest). They also curate far more actively, which feeds the recommendation and ad systems with high-intent signal.
| Metric | Value | Source |
|---|---|---|
| Gen Z share of global users | 42% | eMarketer |
| US Gen Z Pinterest users | 23.5 million (+9.7% YoY) | eMarketer |
| US millennial Pinterest users | 28.3 million (+1.1% YoY) | eMarketer |
| Weekly Gen Z who are “always shopping” | 63% | eMarketer |
| Gen Z Pins saved vs other generations | 2.5x more | eMarketer |
| Gen Z boards created vs other generations | 66% more | eMarketer |
Outlier: Gen Z search volume on Pinterest rose about 30% year over year, with food, men’s fashion, and women’s fashion queries among the fastest categories (eMarketer). For the wider generational picture, see our Gen Z media statistics.
6. Search, Shopping Intent, and AI Ad Tools
Pinterest increasingly presents itself as a commercial search engine rather than a social feed, and the numbers back the framing. Users run more than 80 billion monthly searches, up 44% year over year in Q3 2025, with roughly half of search impressions carrying commercial intent (PYMNTS, Pinterest earnings coverage). AI ad automation is now core: Performance+ campaigns and the PinRec retrieval system are measurably lowering advertiser costs.
| Metric | Value | Source |
|---|---|---|
| Monthly searches (Q3 2025) | 80 billion (+44% YoY) | PYMNTS (Pinterest Q3 2025 call) |
| Pins saved per week | ~1.5 billion | Pinterest (internal, widely cited) |
| Search impressions with commercial intent | ~50% | Investing.com (Pinterest Q1 2026 slides) |
| Performance+ share of lower-funnel revenue | ~30% | Pinterest, Q1 2026 Earnings |
| Outbound clicks to advertisers (Q3 2025) | +40% YoY | PYMNTS (Pinterest Q3 2025 call) |
| PinRec CPA/CPC reduction for advertisers | ~180 basis points | AdExchanger |
| Worldwide ad revenue forecast, 2026 | ~$4.67 billion | eMarketer |
Because Pinterest sessions so often end in a click to a retailer, its shopping mechanics overlap heavily with broader online retail trends covered in our ecommerce statistics.
Summary: Pinterest by the Numbers
| Metric | Value | Source |
|---|---|---|
| Global MAU, Q1 2026 | 631 million (+11% YoY) | Pinterest, Q1 2026 Earnings |
| Global MAU, Q4 2025 | 619 million (+12% YoY) | Pinterest, Q4 2025 Earnings |
| Rest of World MAU, Q1 2026 | 367 million | Pinterest, Q1 2026 Earnings |
| US and Canada MAU, Q1 2026 | 106 million | Pinterest, Q1 2026 Earnings |
| Full-year 2025 revenue | $4,222 million (+16% YoY) | Pinterest, FY2025 Results |
| Q1 2026 revenue | $1,008 million (+18% YoY) | Pinterest, Q1 2026 Earnings |
| 2025 adjusted EBITDA | $1,270 million (30% margin) | Pinterest, FY2025 Results |
| 2025 free cash flow | $1,252 million | Pinterest, FY2025 Results |
| Global ARPU, Q1 2026 | $1.61 (+6% YoY) | Investing.com (Pinterest Q1 2026 slides) |
| US and Canada ARPU, Q1 2026 | $7.12 | Investing.com (Pinterest Q1 2026 slides) |
| Rest of World ARPU, Q1 2026 | $0.20 | Investing.com (Pinterest Q1 2026 slides) |
| International share of users | 83% | PYMNTS (Pinterest Q3 2025 call) |
| Female share of ad audience (Jan 2025) | 70.3% | DataReportal (Kepios) |
| Global ad reach (Jan 2025) | 340 million | DataReportal (Kepios) |
| Gen Z share of global users | 42% | eMarketer |
| US Gen Z Pinterest users | 23.5 million (+9.7% YoY) | eMarketer |
| Monthly searches (Q3 2025) | 80 billion (+44% YoY) | PYMNTS |
| Performance+ share of lower-funnel revenue | ~30% | Pinterest, Q1 2026 Earnings |
| Pins saved per week | ~1.5 billion | Pinterest (internal) |
| Worldwide ad revenue forecast, 2026 | ~$4.67 billion | eMarketer |
Methodology and Sources
Data was gathered by prioritizing Pinterest’s own SEC filings and earnings releases as the Tier 1 anchor, then cross-referencing user, demographic, and forecast figures against reputable trackers with disclosed methodology; every number here was verified against a primary release or its direct reporting during research, and secondary blog figures that could not be traced to a primary source were excluded.
- Pinterest, Inc. - Q1 2026 Results (May 2026)
- Pinterest, Inc. - Q4 and Full Year 2025 Results (February 2026)
- Pinterest, Inc. - Form 10-K FY2025, filed via SEC EDGAR (2026)
- Investing.com - Pinterest Q1 2026 and Q4 2025 earnings slide coverage (2026)
- CNBC - Pinterest Q4 2025 earnings report (February 2026)
- PYMNTS - Pinterest AI-everywhere strategy drives user, search growth (Pinterest Q3 2025 call, 2025)
- DataReportal / Kepios - Essential Pinterest Stats (January 2025 edition, most recent available)
- eMarketer - How Gen Z shops on Pinterest and Global Ad Spending forecast (2024-2026)
- AdExchanger - Pinterest’s Performance Play Pays Off (2026)
Data watch: Pinterest reports quarterly, so Q2 2026 results are expected in early August 2026 and will refresh MAU, ARPU, and regional revenue. DataReportal (Kepios) typically publishes a January refresh each year, so a 2026 ad-reach update is due; eMarketer revises its Global Ad Spending forecast at least twice per year. We will update the demographic figures (currently January 2025) as soon as the newer Kepios cut is published.
Last updated: July 16, 2026.
We review and update this page quarterly as new data is published.