OnlyFans has paid creators more than $25 billion since 2016 (Bloomberg, October 2025) - a payout pool built by a company that runs on roughly 40 employees. Its parent, Fenix International, booked $7.22 billion in gross fan payments in fiscal 2024, up 9 percent, plus $684 million in pre-tax profit (Variety, 2025). Yet the money is brutally concentrated: the top 1 percent of accounts collect about a third of all revenue (Matthew Ball, 2024). This analysis consolidates data from Fenix International Companies House filings, Variety, Bloomberg, Matthew Ball, Similarweb, Goldman Sachs, and 6 other primary sources to map how OnlyFans actually earns money and who keeps it.
TL;DR
- Gross fan payments hit $7.22 billion in fiscal 2024, up 9 percent year over year (Variety / Fenix Companies House filing, 2025).
- Creator payouts reached $5.8 billion in 2024 under the 80/20 split (RTE / Companies House filing, 2025).
- Cumulative creator payouts passed $25 billion since 2016, as of October 2025 (Bloomberg, 2025).
- Net revenue was about $1.41 billion and pre-tax profit $684 million in fiscal 2024 (Variety, 2025).
- Creator accounts grew 13 percent to 4.63 million; fan accounts grew 24 percent to 377.5 million (Variety / RTE, 2025).
- The top 1 percent of creators collect roughly 33 percent of revenue, averaging about $49,000 a year (Matthew Ball, 2024).
- The average creator account grossed about $1,300 to $1,800 in 2023 (Variety, 2025; Matthew Ball, 2024).
- US users spent nearly $2.64 billion in 2025, about $7.9 million a day (Finbold, 2025).
- The US supplies about 41 percent of site traffic; the audience skews roughly 80 percent male (Similarweb, 2026).
- Owner Leonid Radvinsky earned $701 million in total dividends tied to fiscal 2024 (Variety / Caproasia, 2025).
- Sale talks valued OnlyFans near $8 billion in 2025, later at above $3 billion for a minority stake (Bloomberg, 2025; Forbes, 2026).
- Patreon has paid creators about $10 billion since 2013, versus $25 billion for OnlyFans since 2016 (Graphtreon, 2026; Bloomberg, 2025).
1. Revenue and Profitability
OnlyFans is one of the most revenue-efficient companies on record. Gross fan payments climbed from roughly $0.3 billion in 2019 to $2.2 billion (2020), $4.8 billion (2021), $5.55 billion (2022), $6.63 billion (2023), and $7.22 billion in 2024 - though 2024 was the first single-digit growth year, a sign the market is maturing (Variety, 2025). On a headcount of about 40 employees, the company turned roughly $1.41 billion in net revenue and $684 million in pre-tax profit, an operating margin near 50 percent (Matthew Ball, 2024; Variety, 2025). The parent keeps a flat 20 percent commission; the rest flows to creators.
| Metric | Value | Source |
|---|---|---|
| Gross fan payments (FY2024) | $7.22B (+9% YoY) | Variety, 2025 |
| Net revenue (FY2024) | ~$1.41B | Companies House filing, 2025 |
| Pre-tax profit (FY2024) | $684M (+4%) | RTE, 2025 |
| Net profit (FY2024) | ~$520M | Variety / Yahoo Finance, 2025 |
| Platform commission (take rate) | 20% | Companies House filing, 2025 |
| Revenue per employee (2023) | ~$31M | Matthew Ball, 2024 |
| Employees | ~40 to 46 | Fenix filing, 2025 |
Fiscal years end November 30. Full financials come from Fenix International Limited filings at UK Companies House, summarized by Variety.
2. Creator Payouts and the 80/20 Split
The payout story is what separates OnlyFans from most platforms: it hands creators 80 percent of gross spend and has kept that rate since launch. Cumulative payouts crossed $25 billion in October 2025, up from about $20 billion just a year earlier - a pace of roughly $5 billion to $6 billion distributed per year (Bloomberg, 2025). In fiscal 2024 alone, creators received $5.8 billion. Spread across 4.63 million accounts, that averages a modest sum per account, which sets up the concentration problem in Section 4.
| Metric | Value | Source |
|---|---|---|
| Creator payouts (FY2024) | $5.8B | RTE, 2025 |
| Cumulative payouts since 2016 (Oct 2025) | $25B+ | Bloomberg, 2025 |
| Cumulative payouts (Oct 2024) | ~$20B | Bloomberg / Complex, 2024 |
| Cumulative payouts (early 2024) | ~$15B | Matthew Ball, 2024 |
| Creator revenue share | 80% | Companies House filing, 2025 |
| Average creator annual payout (2023) | ~$1,300 | Variety, 2025 |
The $25 billion milestone was disclosed by CEO Keily Blair at Bloomberg Tech in London, reported by Bloomberg.
3. Creators and Users at Scale
User growth outpaced financial growth in 2024, a pattern that hints at slowing monetization per account. Fan accounts grew 24 percent to 377.5 million while creator accounts grew 13 percent to 4.63 million - meaning fans are joining almost twice as fast as creators (Variety / RTE, 2025). The base has expanded roughly fourfold since 2020, when the platform counted about 85 million registered users.
| Metric | Value | Source |
|---|---|---|
| Creator accounts (FY2024) | 4.63M (+13%) | Variety, 2025 |
| Fan accounts (FY2024) | 377.5M (+24%) | RTE, 2025 |
| Registered users (2020) | ~85M | Wikipedia / Bloomberg, 2020 |
| Registered users (2021) | ~120M | Wikipedia, 2021 |
| Registered creators (2023) | ~3M to 4.1M | Wikipedia; Matthew Ball, 2023 |
| New sign-ups per day (2020) | ~200,000 users; 6,000 to 8,000 creators | Wikipedia / The Independent, 2020 |
| Active creators (analyst est., 2023) | 4.1M | Matthew Ball, 2024 |
Historical user and creator counts are compiled with citations on the OnlyFans Wikipedia entry. Note the 2023 creator-count divergence (about 3 million per BBC/Business Insider versus 4.1 million per analyst estimates) reflects different reporting dates and account definitions.
4. Creator Earnings Distribution
This is the number that defines the platform’s economics. The top 1 percent of accounts collect about 33 percent of all revenue, averaging roughly $49,000 a year, while the bottom half share only around 1.5 percent (Matthew Ball, 2024, citing XSRUS research). The averages hide that reality: a mean of roughly $1,300 to $1,800 per account per year sits far above what most creators actually take home, because a small elite pulls the average up.
| Metric | Value | Source |
|---|---|---|
| Top 1% share of revenue | ~33% | Matthew Ball, 2024 (XSRUS) |
| Top 1% average annual earnings | ~$49,000 | Matthew Ball, 2024 |
| Top 10% share of payouts | ~73% | XSRUS (Hollands), 2020 |
| Top 10% average annual earnings | ~$11,000 | Matthew Ball, 2024 |
| Average creator annual gross (2023) | ~$1,800 (nets ~$1,450) | Matthew Ball, 2024 |
| Bottom 50% share of revenue | ~1.5% | XSRUS (Thomas Hollands), most recent available |
The concentration figures trace to a power-law analysis by Thomas Hollands (XSRUS), the most widely cited distribution study, contextualized by analyst Matthew Ball. Flag: the underlying distribution study predates 2024, so treat the exact percentiles as directional rather than current.
5. Geography and Demographics
Demand is heavily American and heavily male, and it mirrors broader social media usage patterns skewed toward mobile, younger adults. US users spent nearly $2.64 billion in 2025 - about $7.9 million a day - roughly five times the UK, the second-largest market at $531 million (Finbold, 2025). Growth in mature markets is cooling (US up just 1.95 percent), while emerging markets like Mexico grew about 19 percent.
| Metric | Value | Source |
|---|---|---|
| US share of site traffic (mid-2026) | ~41% | Similarweb, 2026 |
| US user spending (2025) | ~$2.64B (+1.95%) | Finbold, 2025 |
| US daily spend (2025) | ~$7.9M/day | Finbold, 2025 |
| UK user spending (2025) | ~$531M | Finbold, 2025 |
| Revenue geo split (2023) | ~66% US / 16% UK-Europe / 17% RoW | Matthew Ball, 2024 |
| Audience gender | ~80% male / ~20% female | Similarweb, 2026 |
| Largest age group | 25 to 34 (~35%) | Similarweb, 2025 |
Traffic estimates come from Similarweb, which recorded about 360 million monthly visits and a global rank near #87 in mid-2026. Spending-by-country figures are from a Finbold analysis of 2025 data.
6. Valuation, Ownership, and Market Position
Ownership is in transition. Founder-era majority owner Leonid Radvinsky, who acquired Fenix in 2018 and held an estimated net worth near $4.7 billion, died in March 2026 at age 43 (Forbes, 2026). Sale discussions swung from an $8 billion valuation in 2025 to a smaller minority-stake deal above $3 billion in 2026. For scale, OnlyFans sits inside a creator economy that Goldman Sachs valued near $250 billion in 2024 and projects to reach $480 billion by 2027.
| Metric | Value | Source |
|---|---|---|
| Sale-talks valuation (May 2025) | ~$8B | Bloomberg / Reuters, 2025 |
| Minority-stake valuation (2026) | $3B+ | Forbes, 2026 |
| Radvinsky net worth at death | ~$4.7B | Forbes, 2026 |
| Owner dividends (FY2024) | $497M (GBP 370M) | RTE, 2025 |
| Total dividends incl. post-period | ~$701M | Variety / Caproasia, 2025 |
| Creator economy market size (2024) | ~$250B | Goldman Sachs, 2025 |
| Patreon cumulative payouts (since 2013) | ~$10B | Graphtreon / Backlinko, 2026 |
The $8 billion sale talks were reported by Bloomberg; the 2026 minority-stake deal and Radvinsky’s death were covered by Forbes. Against sibling platform Patreon - about $10 billion paid to creators since 2013 and 286,000 monetizing creators in early 2026 (Graphtreon) - OnlyFans has moved more than double the lifetime payout volume in fewer years.
Summary: OnlyFans (Business) by the Numbers
| Metric | Value | Source |
|---|---|---|
| Gross fan payments (FY2024) | $7.22B (+9%) | Companies House filing, 2025 |
| Net revenue (FY2024) | ~$1.41B | Companies House filing, 2025 |
| Pre-tax profit (FY2024) | $684M | RTE, 2025 |
| Platform take rate | 20% | Companies House filing, 2025 |
| Creator payouts (FY2024) | $5.8B | RTE, 2025 |
| Cumulative payouts since 2016 | $25B+ | Bloomberg, 2025 |
| Creator accounts (FY2024) | 4.63M (+13%) | Companies House filing, 2025 |
| Fan accounts (FY2024) | 377.5M (+24%) | RTE, 2025 |
| Registered users (2020) | ~85M | Wikipedia, 2020 |
| Top 1% share of revenue | ~33% | Matthew Ball, 2024 |
| Top 10% share of payouts | ~73% | XSRUS (Hollands), 2020 |
| Average creator annual payout (2023) | ~$1,300 | Variety, 2025 |
| US user spending (2025) | ~$2.64B | Finbold, 2025 |
| US share of traffic (2026) | ~41% | Similarweb, 2026 |
| Audience gender | ~80% male | Similarweb, 2026 |
| Owner total dividends (FY2024) | ~$701M | Caproasia, 2025 |
| Sale-talks valuation (2025) | ~$8B | Bloomberg, 2025 |
| Revenue per employee (2023) | ~$31M | Matthew Ball, 2024 |
| Creator economy market size (2024) | ~$250B | Goldman Sachs, 2025 |
Methodology and Sources
Data was gathered by tracing every figure back to primary filings, company disclosures, and named analyst research, prioritizing 2025 and 2026 sources and flagging older distribution data. Sources cited:
- Fenix International Limited, UK Companies House filings (fiscal year ended November 30, 2024), summarized in Variety, “OnlyFans 2024 Financials,” 2025
- RTE Business, “OnlyFans owner paid dividends,” 2025 - rte.ie
- Bloomberg, “OnlyFans Has Paid Creators $25 Billion Since 2016,” October 2025 - bloomberg.com
- Bloomberg / Reuters, “OnlyFans in Talks for Sale at $8 Billion Valuation,” May 2025 - bloomberg.com
- Forbes, OnlyFans minority-stake talks (2026) and Radvinsky obituary (March 2026) - forbes.com
- Matthew Ball, “Breaking Down OnlyFans’ Stunning Economics,” 2024 (citing XSRUS / Thomas Hollands distribution research) - matthewball.co
- Similarweb, onlyfans.com traffic and audience data, mid-2026 - similarweb.com
- Finbold, US OnlyFans spending analysis of 2025 data, November 2025
- Goldman Sachs Research, “The creator economy could approach half-a-trillion dollars by 2027” - goldmansachs.com
- Graphtreon, Patreon creator statistics, 2026 - graphtreon.com
- Wikipedia, “OnlyFans” (historical user and creator counts with citations) - en.wikipedia.org
- NBC News / CBS News, Leonid Radvinsky obituary, March 2026
Data watch: Fenix International files annually with UK Companies House, so the fiscal 2025 accounts (year ended November 30, 2025) are expected to publish in the second half of 2026 and will refresh gross payments, payouts, and account counts. Bloomberg periodically updates the cumulative-payout milestone; Goldman Sachs revisits its creator-economy sizing; Graphtreon and Similarweb update monthly. Any completed Architect Capital stake sale would reset the valuation figures.
Last updated: July 10, 2026.
We review and update this page quarterly as new data is published.