Grand Theft Auto VI is confirmed for November 19, 2026, and it launches on top of a franchise that has already sold roughly 455 million units since 1997 (Take-Two Interactive, via GameSpot, 2025). The game is not out yet: pre-orders opened June 25, 2026, with the Standard Edition at 79.99 dollars and the Ultimate Edition at 99.99 dollars (Rockstar Games Newswire, 2026). Its second trailer pulled over 475 million cross-platform views in 24 hours (TechRadar, 2025), while predecessor GTA V has sold more than 225 million units on its own (Take-Two Interactive, Q3 FY2026). This analysis consolidates data from Take-Two Interactive earnings filings, Guinness World Records, Rockstar Games, and 16 other primary and specialist sources verified in July 2026.
TL;DR
- GTA 6 launches November 19, 2026 on PS5 and Xbox Series X/S, with no PC version at launch (Rockstar Games, 2026)
- The Standard Edition costs 79.99 dollars; the Ultimate Edition costs 99.99 dollars (Rockstar Games Newswire, June 2026)
- Pre-orders opened June 25, 2026, each bundled with a Vintage Vice City Pack (Rockstar Games Newswire, 2026)
- Trailer 1 drew 93 million YouTube views in 24 hours in December 2023, a non-music-video record at the time (Variety; Wikipedia, 2023)
- Trailer 2 pulled over 475 million cross-platform views in 24 hours on May 6, 2025 (TechRadar, 2025)
- GTA V has sold over 225 million units, second only to Minecraft (350 million) among best-selling games (Take-Two Interactive, Q3 FY2026)
- GTA V set an 815.7 million dollar first-day sales record and reached 1 billion dollars in three days in 2013 (Guinness World Records, 2013)
- Recurrent consumer spending was 82 percent of Take-Two’s 6.7 billion dollar FY2026 net bookings (Take-Two Interactive, FY2026)
- Take-Two guided FY2027 net bookings of 8.0 to 8.2 billion dollars, led by GTA 6 (Take-Two Interactive, May 2026)
- Analyst estimates put GTA 6’s cost so far at 1 billion to 1.5 billion dollars, unconfirmed by Take-Two (Fortune; Business Insider, 2026)
- DFC Intelligence projects 3.2 billion dollars and 40 million copies in year one (Wikipedia, 2026)
- Take-Two’s market capitalization sat near 46 billion dollars in July 2026 (companiesmarketcap.com, 2026)
1. GTA 6 launch: the confirmed facts
As of July 5, 2026, Grand Theft Auto VI has not shipped. The launch is locked for November 19, 2026, on PS5 and Xbox Series X/S, following two public delays from an original 2025 target through a spring-2026 window before settling on the current date (Rockstar Games; Variety, 2025). Everything below the release date is now official rather than rumored, including a Standard Edition price of 79.99 dollars and a digital-only launch. Pre-order details come straight from the Rockstar Games Newswire.
| Metric | Value | Source |
|---|---|---|
| Release date | November 19, 2026 | Rockstar Games (2026) |
| Platforms | PS5, Xbox Series X/S (no PC at launch) | Rockstar Games / Wikipedia (2026) |
| Standard Edition price | 79.99 dollars | Rockstar Games Newswire (2026) |
| Ultimate Edition price | 99.99 dollars | Rockstar Games Newswire (2026) |
| Pre-orders opened | June 25, 2026 | Rockstar Games Newswire (2026) |
| Pre-order bonus | Vintage Vice City Pack | Rockstar Games Newswire (2026) |
| Public delays before lock | 2 (from 2025, then spring 2026) | Variety / TechRadar (2025-2026) |
Setting and cast, per Wikipedia (2026): the game is set in the fictional state of Leonida, anchored by Vice City, and stars Jason Duval and Lucia Caminos, with Lucia the series’ first non-optional female protagonist.
2. Trailer views and pre-launch anticipation
The marketing beats rewrote records well before any gameplay shipped. Trailer 2 racked up over 475 million views across YouTube, TikTok and X within 24 hours of its May 6, 2025 release (TechRadar, 2025). Trailer 1 had already broken the platform record for a non-music video in December 2023. Full record details are catalogued at TechRadar and Wikipedia.
| Metric | Value | Source |
|---|---|---|
| Trailer 1 views, first 24 hours (YouTube) | 93 million | Variety / Wikipedia (Dec 2023) |
| Trailer 1 views, first 12 hours | 46 million | Wikipedia (2023) |
| Trailer 1 likes | 8.9 million (most-liked game trailer) | Wikipedia (2023) |
| Trailer 2 cross-platform views, first 24 hours | over 475 million | TechRadar (May 2025) |
| Trailer 2 YouTube-only views, first 24 hours | about 75 million | TweakTown (2025) |
| September 2022 development leak | 90+ videos, among the biggest in game history | Forbes (2022) |
The trailers double as a barometer for the content economy that surrounds the game. The creator ecosystem that built up around GTA V, from role-play servers to machinima, is documented in our GTA creator round-up, and it is expected to migrate to GTA 6 at launch.
3. The GTA V sales legacy GTA 6 inherits
GTA 6 does not launch into a vacuum; it launches on top of the best-selling third-party game in history. GTA V has sold over 225 million units, trailing only Minecraft’s 350 million (Take-Two Interactive, Q3 FY2026; GTA BOOM, 2026). That installed catalog, plus Red Dead Redemption 2 and NBA 2K, is what funds Rockstar’s scale, and it sits inside the broader gaming-industry statistics for 2026. Figures below trace to Take-Two’s disclosures as reported by Game Developer.
| Metric | Value | Source |
|---|---|---|
| GTA V lifetime units | over 225 million | Take-Two Interactive, Q3 FY2026 |
| GTA V units, Q4 FY2026 | approaching 230 million | GTA BOOM / Take-Two (May 2026) |
| Rank among best-selling games | No. 2, behind Minecraft (350M) | GTA BOOM (2026) |
| GTA franchise total units | roughly 455 million (since 1997) | GameSpot / Take-Two (2025) |
| GTA catalog revenue since 2013 | over 9.72 billion dollars | TweakTown analysis of Take-Two filings (2026) |
| Red Dead Redemption 2 units | over 82 million | Take-Two Interactive, Q3 FY2026 |
| NBA 2K26 units | about 8 million | Take-Two Interactive, Q3 FY2026 |
Context: GTA V has generated over 10 billion dollars in lifetime revenue across game sales and GTA Online (Fortune, 2025), which is why analysts describe it as one of the most profitable entertainment products ever made.
4. GTA V’s launch records: the bar GTA 6 must clear
The last full launch in the series still holds the marks GTA 6 will be measured against. GTA V generated 815.7 million dollars in its first day and became the fastest entertainment property to reach 1 billion dollars, doing so in three days in September 2013 (Guinness World Records, 2013). These figures are dated but remain the most recent complete GTA launch on record, per Guinness World Records.
| Metric | Value | Source |
|---|---|---|
| First-day revenue | 815.7 million dollars | Guinness World Records (2013) |
| Units sold, first 24 hours | 11.21 million | Guinness World Records (2013) |
| Time to reach 1 billion dollars | 3 days | Guinness World Records (2013) |
| Guinness records set at launch | 7 | GameSpot / Guinness (2013) |
| Share of US game revenue, launch month | roughly 50 percent | UVA Darden (2026) |
| First-day copies | 11 to 13 million | UVA Darden (2026) |
Outlier note: all six rows describe the 2013 launch. They are flagged as the most recent available full-launch data for the series (Guinness World Records, 2013).
5. GTA Online and recurrent-spending economics
The live-service side is the quieter but more durable story: microtransaction income now dominates Take-Two’s revenue mix. Recurrent consumer spending made up 82 percent of Take-Two’s net bookings in FY2026 (Take-Two Interactive, FY2026). GTA Online is the engine behind much of that, more than a decade after launch, and its spend patterns are detailed in reporting compiled by RockstarINTEL.
| Metric | Value | Source |
|---|---|---|
| Recurrent consumer spending, FY2026 | 82 percent of net bookings | Take-Two Interactive (FY2026) |
| Recurrent spending growth, FY2026 | up 7 percent year over year | Take-Two Interactive (FY2026) |
| Recurrent spending, Q3 FY2026 | 76 percent of net bookings, up 23 percent YoY | Take-Two Interactive (Q3 FY2026) |
| GTA+ subscribers, Q3 FY2026 | doubled year over year | Take-Two Interactive (Q3 FY2026) |
| GTA Online lifetime revenue (leaked, unofficial) | over 5 billion dollars | RockstarINTEL (2026) |
| GTA V Enhanced Edition Steam peak | 187,059 concurrent (Mar 4, 2025) | SteamDB (2025) |
Caveat: the 5 billion dollar lifetime figure originates from leaked internal documents reported by RockstarINTEL and is not confirmed by Take-Two; treat it as directional. The official recurrent-spending percentages come from Take-Two filings. Streamers and role-play communities that drive GTA Online’s long tail lean heavily on production tooling, including voice effects for streamers for character work.
6. The billion-dollar bet: budget, projections and Take-Two’s numbers
GTA 6 is a company-defining wager on a single title. Take-Two guided fiscal 2027 net bookings of 8.0 to 8.2 billion dollars, roughly 20 percent growth it attributes primarily to GTA 6 (Take-Two Interactive, May 2026). Against an estimated development spend of 1 billion to 1.5 billion dollars, analysts model a wide but consistently record-breaking launch, as broken down by UVA Darden and Fortune.
| Metric | Value | Source |
|---|---|---|
| Estimated development cost so far | 1 to 1.5 billion dollars (unconfirmed) | Fortune / Business Insider (2026) |
| Development start | preliminary work about 2014; principal production 2020 | Wikipedia (2026) |
| Take-Two net bookings, FY2026 | 6.7 billion dollars | Take-Two Interactive (FY2026) |
| Take-Two net bookings guidance, FY2027 | 8.0 to 8.2 billion dollars (about 20 percent growth) | Take-Two Interactive (May 2026) |
| First-year revenue projection | 3.2 billion dollars / 40 million copies | DFC Intelligence (2026) |
| First-day sell-through projection | over 1.2 billion dollars | Niko Partners (2026) |
| Estimated first-hour pre-order revenue (unofficial) | about 1 billion dollars | Wall Street analysts (2026) |
| Take-Two market capitalization | about 46 billion dollars (July 2026) | companiesmarketcap.com (2026) |
Platform tailwind: GTA 6 launches into an installed base of more than 93.7 million PS5 consoles shipped as of March 31, 2026 (Sony / VGChartz, 2026), the largest in Sony’s history at this point in a cycle, which we cover in the console market statistics. The estimated first-hour pre-order and break-even numbers are analyst models, not Take-Two disclosures, and should be read as such.
Summary: GTA 6 (Grand Theft Auto VI) by the Numbers
| Metric | Value | Source |
|---|---|---|
| Release date | November 19, 2026 | Rockstar Games (2026) |
| Platforms | PS5, Xbox Series X/S | Rockstar Games (2026) |
| Standard / Ultimate Edition price | 79.99 / 99.99 dollars | Rockstar Games Newswire (2026) |
| Pre-orders opened | June 25, 2026 | Rockstar Games Newswire (2026) |
| Trailer 1 views, 24 hours | 93 million (YouTube) | Variety / Wikipedia (2023) |
| Trailer 2 views, 24 hours | over 475 million (cross-platform) | TechRadar (2025) |
| GTA V lifetime units | over 225 million | Take-Two Interactive (Q3 FY2026) |
| GTA franchise total units | roughly 455 million | GameSpot / Take-Two (2025) |
| GTA catalog revenue since 2013 | over 9.72 billion dollars | TweakTown / Take-Two (2026) |
| Red Dead Redemption 2 units | over 82 million | Take-Two Interactive (Q3 FY2026) |
| GTA V first-day revenue (2013) | 815.7 million dollars | Guinness World Records (2013) |
| GTA V time to 1 billion dollars (2013) | 3 days | Guinness World Records (2013) |
| Recurrent spending, FY2026 | 82 percent of net bookings | Take-Two Interactive (FY2026) |
| GTA Online lifetime revenue (leaked) | over 5 billion dollars | RockstarINTEL (2026) |
| Estimated development cost | 1 to 1.5 billion dollars | Fortune / Business Insider (2026) |
| Take-Two net bookings, FY2026 | 6.7 billion dollars | Take-Two Interactive (FY2026) |
| Take-Two guidance, FY2027 | 8.0 to 8.2 billion dollars | Take-Two Interactive (2026) |
| First-year revenue projection | 3.2 billion dollars / 40 million copies | DFC Intelligence (2026) |
| Take-Two market capitalization | about 46 billion dollars | companiesmarketcap.com (2026) |
| PS5 install base (shipped) | over 93.7 million | Sony / VGChartz (2026) |
Methodology and Sources
Data was gathered by tracing headline figures back to primary sources, prioritizing company disclosures (Take-Two Interactive earnings and Rockstar Games announcements), record-keeping bodies (Guinness World Records) and platform trackers, then cross-referencing sales and revenue figures across at least two sources and flagging any that are estimates, leaks or older than 2024.
- Rockstar Games, Newswire launch and pre-order announcements, 2026 (link)
- Take-Two Interactive, Form 8-K and earnings releases, fiscal Q3 and Q4 2026 (SEC filing)
- Take-Two Interactive, Q4 FY2026 earnings-call recap, 2026 (Yahoo Finance)
- Game Developer, Take-Two fiscal 2026 results reporting, 2026 (link)
- Guinness World Records, GTA V sales-record confirmations, 2013 (link)
- Variety, GTA 6 release-delay and trailer-record reporting, 2023-2025 (delay)
- TechRadar, GTA 6 Trailer 2 view-record reporting, 2025 (link)
- Wikipedia, Grand Theft Auto VI overview, 2026 (link)
- Forbes, GTA 6 pricing and 2022 leak coverage, 2022-2026
- Fortune, Take-Two CEO and GTA 6 business coverage, 2026 (link)
- UVA Darden, “The Business of Grand Theft Auto VI, Explained,” 2026 (link)
- GameSpot, GTA franchise unit-sales reporting, 2025
- TweakTown, GTA franchise revenue analysis of Take-Two filings, 2026
- GTA BOOM, GTA V sales reporting, 2026 (link)
- DFC Intelligence and Niko Partners, GTA 6 launch projections (via Wikipedia), 2026
- RockstarINTEL, GTA Online leaked-financials reporting, 2026
- SteamDB, GTA V Enhanced Edition concurrent-player data, 2025
- companiesmarketcap.com, Take-Two market capitalization, 2026
- VGChartz, PS5 shipment estimates, March 2026
Data watch: Take-Two Interactive reports fiscal Q1 2027 in early August 2026, its first quarter to include GTA 6 marketing spend and any updated GTA V unit total. Sony reports quarterly PS5 shipments, with the next update expected August 2026. SteamDB tracks concurrent players continuously, and the definitive GTA 6 launch figures will only exist after November 19, 2026, when Rockstar and third-party trackers report sell-through.
Last updated: July 5, 2026. We review and update this page quarterly as new data is published.