Chi tieu quang cao toan cau se vuot qua $1,3 ty vao nam 2026 — khoang $150 cho moi nguoi tren Trai Dat — va ky thuat so bay gio chiem khoang ba-tu moi dola. WARC du bao thi truong quang cao toan the o $1,30 ty vao nam 2026, tang 9,1% nam tren nam (WARC, Global Advertising Trends thang 1 nam 2026). Cha me GroupM, WPP Media, dat doanh thu quang cao toan cau gan $1,27 ty voi ky thuat so tren 73% tong so (WPP Media, This Year Next Year thang 12 nam 2025). Cau truc cua thi truong bay gio o theo huong ky thuat so den muc “thi truong quang cao” va “thi truong quang cao ky thuat so” da tro nen hau nhu co the hoan doi duoc.
Ba luc xac dinh nam 2026: AI chuyen tu cac bang tong the sang mua sac phuong tien san xuat, video va CTV hut ngan sach tro khoi TV tuyen tinh, va phuong tien ban le truong thanh thanh tre thu ba ben canh tim kiem va truyen thong xa hoi. Tien si dang tang nhung khong dera — tim kiem suy yeu, rui ro dia chinh tri co the doi ta, va tinh tong trung tam nen tang van che chi.
Chung toi da phan tich du lieu tu eMarketer, GroupM/WPP Media, WARC, bao cao doanh thu quang cao Internet cua IAB/PwC, dentsu, Magna va doanh thu bui thu nhat tu Alphabet, Meta va Amazon de bieu soan 55+ diem du lieu tren kich thuoc thi truong, chi tieu kenh, phuong tien ban le va CTV, doanh thu nen tang, chia tach vung va thao tung AI. Khi cac cong ty phan ke, chung toi tham chieu hai hoac nhieu nguon.
Cac Diem Chinh
- Chi tieu quang cao toan cau se dat khoang $1,30 ty vao nam 2026, tang 9,1% nam tren nam (WARC, Global Advertising Trends thang 1 nam 2026).
- Chi tieu quang cao ky thuat so se dat khoang $836 ty vao nam 2026, khoang 68,7% cua tong dau tu quang cao (dentsu, Global Ad Spend Forecast thang 12 nam 2025).
- Doanh thu quang cao ky thuat so My dat record $294,6 ty vao nam 2025, tang 13,9% nam tren nam (IAB/PwC, Internet Advertising Revenue Report Full Year 2025, thang 4 nam 2026).
- Meta se vuot qua Google trong doanh thu quang cao toan the lan dau tien, o $243,46 ty so voi $239,54 ty vao nam 2026 (eMarketer, Worldwide Ad Spending Forecast 2026).
- Doanh thu quang cao toan the cua Amazon se tang tu $68,64 ty thanh $82,07 ty, khoang 9% chi tieu quang cao toan cau (eMarketer, Worldwide Ad Spending Forecast 2026).
- Chi tieu quang cao phuong tien ban le My se dat $69,33 ty vao nam 2026, tang 17,9% nam tren nam (eMarketer, Retail Media Ad Spending Forecast H1 2026).
- Chi tieu quang cao CTV My se tang tu $33,35 ty thanh khoang $38 ty vao nam 2026, khoang tang 14% (eMarketer, Digital Video Forecast Q2 2026).
- Doanh thu quang cao toan the tang 20,5% thanh $162,4 ty tai My vao nam 2025, dat $27,6 ty chi tieu moi (IAB/PwC, Internet Advertising Revenue Report Full Year 2025, thang 4 nam 2026).
- 87% nha quang cao su dung AI tao duoc trong it nhat mot quy trinh cong viec vao nam 2026, tang tu 51% vao nam 2024 (DigitalApplied, AI Marketing Statistics 2026).
- Chau A-Thai Binh Duong la vung phat trien nhanh nhat, voi chi tieu quang cao ky thuat so tang 8,6% nam tren nam vao nam 2026 (eMarketer, Data Drop: Asia-Pacific Ad Spending 2026).
- Hoa Ky giu lan chi tieu quang cao lon nhat o 44,3%, truoc Chau A-Thai Binh Duong (36,2%) va EMEA (20,5%) (eMarketer, Worldwide Ad Spending Forecast 2026).
1. Kich Thuoc Thi Truong va Tang Truong
Con so tieu diem cho nam 2026 la nguong ty dola duoc vuot qua quyet dinh. WARC du bao chi tieu quang cao toan cau o $1,30 ty vao nam 2026, tang 9,1% — gap doi kich thuoc cua thung nuoi trong thoi dich benh vao nam 2020 (WARC, Global Advertising Trends thang 1 nam 2026). Bao cao This Year Next Year cua WPP Media dat con so gan $1,27 ty sau khi doanh thu quang cao toan cau tang 8,8% thanh $1,14 ty vao nam 2025 (WPP Media, thang 12 nam 2025). Magna va dentsu hat trong cung nam bang, mang lai con so tren mot ty dong thoa thuan giua cac cong ty khong bao gio.
Nhung dieu it on dinh la ho so nguy hiem. Mau hinh kip bang WARC canh bao rang mot cang khung nang luong tien lien quan toi xung dot dia chinh tri co the go da gan $50 ty chi tieu quang cao toan cau nam 2026 (WARC, cap nhat thang 3 nam 2026). Truong hop nhan bat la manh ; truong hop giam manh lat yeu.
| Chi Tieu | Gia Tri | Nguon |
|---|---|---|
| Chi tieu quang cao toan cau 2026 (WARC) | khoang $1,30 ty | WARC, thang 1 nam 2026 |
| Tang tien chi tieu quang cao toan cau 2026 | +9,1% YoY | WARC, thang 1 nam 2026 |
| Doanh thu quang cao toan cau 2025 (WPP Media) | $1,14 ty | WPP Media, thang 12 nam 2025 |
| Tang tien doanh thu quang cao toan cau 2025 | +8,8% YoY | WPP Media, thang 12 nam 2025 |
| Tang tien doanh thu quang cao toan cau 2026 (WPP Media) | +7,1% YoY | WPP Media, thang 12 nam 2025 |
| Phan tram ky thuat so cua thi truong quang cao toan cau 2026 | >73% | WPP Media, thang 12 nam 2025 |
| Chi tieu quang cao tren dau nguoi tren the gioi 2026 | khoang $150 | WARC, thang 1 nam 2026 |
| Tien suy giam tiem thi tuy tinh tu khung nang luong | -$50 ty | WARC, thang 3 nam 2026 |
Nguon: WARC — Du bao quang cao toan cau 2026 va WPP Media — This Year Next Year.
2. Chi Tieu Ky Thuat So Theo Kenh: Tim Kiem, Truyen Thong Xa Hoi, Hien Thi, Video
Ky thuat so la dong co, nhung hop thanh cua kenh trong no duoc sap lai. Bao cao IAB/PwC dat doanh thu quang cao ky thuat so My o record $294,6 ty vao nam 2025, tang 13,9% nam tren nam (IAB/PwC, Internet Advertising Revenue Report Full Year 2025, thang 4 nam 2026). Tim kiem giu phan tram duy nhat lon nhat o $114,2 ty, nhung tang 11% cua no la suy giam tang le tro 15,9% vao nam 2024 — dau hieu roI nhat rang thoi dai tang tim kiem hai chu so tam dung.
Truyen thong xa hoi la nhan nhan. Doanh thu quang cao xa hoi tro thanh 32,6% thanh $117,7 ty vao nam 2025, them $29 ty chi tieu moi va vuot qua tim kiem lan dau tien trong loat IAB (IAB/PwC, thang 4 nam 2026). Video — bao quanh CTV, video xa hoi va hinh thuc tom tat — tang 25,4% thanh $78 ty.
| Chi Tieu | Gia Tri | Nguon |
|---|---|---|
| Doanh thu quang cao ky thuat so My 2025 | $294,6 ty | IAB/PwC, thang 4 nam 2026 |
| Tang tien doanh thu quang cao ky thuat so My 2025 | +13,9% YoY | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao xa hoi My 2025 | $117,7 ty | IAB/PwC, thang 4 nam 2026 |
| Tang tien doanh thu quang cao xa hoi My 2025 | +32,6% YoY | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao tim kiem My 2025 | $114,2 ty | IAB/PwC, thang 4 nam 2026 |
| Tang tien doanh thu quang cao tim kiem My 2025 | +11% YoY | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao video ky thuat so My 2025 | $78 ty | IAB/PwC, thang 4 nam 2026 |
| Tang tien doanh thu quang cao video ky thuat so My 2025 | +25,4% YoY | IAB/PwC, thang 4 nam 2026 |
| Chi tieu quang cao video ky thuat so My 2026 (eMarketer) | >$80 ty | eMarketer, Digital Video Forecast Q2 2026 |
| Phan tram di dong cua chi tieu quang cao ky thuat so toan cau | khoang 75% | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Chi tieu quang cao nguoi sang tao/anh huong 2025 | $37 ty | IAB/PwC, thang 4 nam 2026 |
| Chi tieu quang cao nguoi sang tao/anh huong 2026 (du bao) | $44 ty | IAB/PwC, thang 4 nam 2026 |
Nguon: IAB — Internet Advertising Revenue Report Full Year 2025.
3. Phuong Tien Ban Le va Television Ket Noi
Phuong tien ban le va CTV la hai kenh ma eMarketer danh dau la nguon thang cuoc roI nhat cua nam 2026, va ca hai deu hut ngan sach co cau truc hon la tuan hoan. Chi tieu quang cao phuong tien ban le My se dat $69,33 ty vao nam 2026, tang 17,9% nam tren nam — giu no trong so cac kenh quan trong co tang nhanh nhat muc du co suy giam tu toc do no phat no truoc do (eMarketer, Retail Media Ad Spending Forecast H1 2026). Toan cau, chi tieu phuong tien ban le du bao se vuot qua $150 ty (WPP Media, This Year Next Year thang 12 nam 2025). Suc hut xuat phat tu du lieu mua dua tien va truy cap cac nha mua co uc chi cao, ma cac nha quang cao ngay cang dinh gia khi file cookie ben thu ba lung lay.
CTV la cau chuyen khac. Chi tieu quang cao CTV My tang tu $33,35 ty vao nam 2025 thanh khoang $38 ty vao nam 2026, va nam 2026 danh dau nam dau tien chi tieu mo can truoc CTV My ($17,73 ty) vuot qua chi tieu mo can dau nam tuyen tinh ($16,98 ty) (eMarketer, Digital Video Forecast Q2 2026).
| Chi Tieu | Gia Tri | Nguon |
|---|---|---|
| Chi tieu quang cao phuong tien ban le My 2026 | $69,33 ty | eMarketer, H1 2026 |
| Chi tieu quang cao phuong tien ban le My 2025 | $58,79 ty | eMarketer, H1 2026 |
| Tang tien phuong tien ban le My 2026 | +17,9% YoY | eMarketer, H1 2026 |
| Chi tieu quang cao phuong tien ban le toan cau 2026 | >$150 ty | WPP Media, thang 12 nam 2025 |
| Chi tieu quang cao CTV My 2026 | khoang $38 ty | eMarketer, Q2 2026 |
| Chi tieu quang cao CTV My 2025 | $33,35 ty | eMarketer, Q2 2026 |
| Tang tien chi tieu quang cao CTV My 2026 | khoang +14% YoY | eMarketer, Q2 2026 |
| Chi tieu mo can quang cao CTV My 2026 | $17,73 ty | eMarketer, Q2 2026 |
| Chi tieu mo can truyen hinh tuyen tinh dau nam My 2026 | $16,98 ty | eMarketer, Q2 2026 |
| Khac hang dung xem CTV My 2026 | 243,6 trieu | eMarketer, Q2 2026 |
| Doanh thu quang cao CTV YouTube thuan My 2026 | $9,21 ty | eMarketer, Q2 2026 |
| Phan tram phat trien cua tong doanh thu truyen hinh 2026 | 29,6% | WPP Media, thang 12 nam 2025 |
Nguon: eMarketer — Du bao phuong tien ban le va CTV 2026.
4. Doanh Thu Nen Tang: Google, Meta va Amazon
Cau chuyen nen tang nam 2026 co tieu de roI rang. eMarketer du bao Meta se vuot qua Google trong doanh thu quang cao toan the lan dau tien, o $243,46 ty so voi $239,54 ty (eMarketer, Worldwide Ad Spending Forecast 2026). Dieu do dat Meta o 26,8% chi tieu quang cao toan cau va Google o 26,4% — khe ho ap it hon mot nua diem phan tram, nhung tuong trung lon sau mot thap ky dan dau cua Google.
Doanh thu ben thu nhat xac nhan tiem nang. Meta bao cao doanh thu toan nam 2025 la $200,97 ty, tang 22%, voi quang cao dong gop khoang $195 ty cho dieu do (Meta, Q4 and Full Year 2025 Results, thang 1 nam 2026). Alphabet duoc dang doanh thu toan nam tai khoa 2025 la $402,8 ty — nam dau tien tren $400 ty — voi doanh thu quang cao Q4 tang 13,5% thanh $82,3 ty va Tim Kiem Google tang 17% thanh $63,07 ty (Alphabet, Q4 and Fiscal Year 2025 Results, thang 2 nam 2026). Amazon ghe ba trong bang xep hang cua eMarketer, voi doanh thu quang cao toan the tang tu $68,64 ty thanh $82,07 ty vao nam 2026, khoang 9% chi tieu quang cao toan cau.
| Chi Tieu | Gia Tri | Nguon |
|---|---|---|
| Doanh thu quang cao toan the Meta 2026 | $243,46 ty | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Phan tram Meta cua chi tieu quang cao toan cau 2026 | 26,8% | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Doanh thu quang cao toan the Google 2026 | $239,54 ty | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Phan tram Google cua chi tieu quang cao toan cau 2026 | 26,4% | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Doanh thu quang cao toan the Amazon 2026 | $82,07 ty | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Doanh thu quang cao toan the Amazon 2025 | $68,64 ty | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Phan tram Amazon cua chi tieu quang cao toan cau 2026 | khoang 9% | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Doanh thu toan nam Meta 2025 | $200,97 ty | Meta, Full Year 2025 Results |
| Tang tien doanh thu Meta 2025 | +22% YoY | Meta, Full Year 2025 Results |
| Doanh thu quang cao Meta Q4 2025 | $58,1 ty | Meta, Q4 2025 Results |
| Nguoi hoat dong hang ngay trong gia dinh Meta (thang 12 2025) | 3,58 ty | Meta, Q4 2025 Results |
| Doanh thu toan nam khoa tai Alphabet 2025 | $402,8 ty | Alphabet, Fiscal Year 2025 Results |
| Doanh thu quang cao Alphabet Q4 2025 | $82,3 ty | Alphabet, Q4 2025 Results |
| Doanh thu Tim Kiem Google Q4 2025 | $63,07 ty | Alphabet, Q4 2025 Results |
| Doanh thu quang cao YouTube Q4 2025 | $11,38 ty | Alphabet, Q4 2025 Results |
Nguon: eMarketer — Meta se vuot qua Google trong doanh thu quang cao ky thuat so, Moi quan he nha dau tu Meta va Moi quan he nha dau tu Alphabet.
5. Chi Tieu Quang Cao Ky Thuat So Theo Vung
Tang tien chi tieu vao nam 2026 khong duoc phan bo deu. Hoa Ky giu phan tram chi tieu quang cao toan cau lon nhat o 44,3%, phia truoc Chau A-Thai Binh Duong o 36,2% va EMEA o 20,5% (eMarketer, Worldwide Ad Spending Forecast 2026). Nhung phan tram va tang tien la cau chuyen khac nhau: Chau A-Thai Binh Duong la vung phat trien nhanh nhat, voi chi tieu quang cao ky thuat so tang 8,6% nam tren nam vao nam 2026, vuot qua trung binh ky thuat so toan cau (eMarketer, Data Drop: Asia-Pacific Ad Spending 2026).
My van la thi truong duy nhat anh huong. Nghien cuu IAB 2026 Outlook du bao tang tien chi tieu quang cao My la 9,5%, duoc tieu hang boi tien si ky thuat so cong voi cac su kien tuan hoan — cuoc bau cu giua ky va World Cup FIFA (IAB, 2026 Outlook Study, thang 12 nam 2025). Doc vung cua dentsu bao thu hon, du bao tang tien 5,4% o Chau A-Thai Binh Duong, 5,2% o Hoa Ky va 4,2% o EMEA, nhung thi tu hang xep hang la nhat quanh tat ca cac cong ty.
| Chi Tieu | Gia Tri | Nguon |
|---|---|---|
| Phan tram Hoa Ky cua chi tieu quang cao toan cau 2026 | 44,3% | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Phan tram Chau A-Thai Binh Duong cua chi tieu quang cao toan cau 2026 | 36,2% | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Phan tram EMEA cua chi tieu quang cao toan cau 2026 | 20,5% | eMarketer, Worldwide Ad Spending Forecast 2026 |
| Tang tien chi tieu quang cao ky thuat so Chau A-Thai Binh Duong 2026 | +8,6% YoY | eMarketer, Data Drop 2026 |
| Tang tien chi tieu quang cao My 2026 (IAB Outlook) | +9,5% | IAB, 2026 Outlook Study |
| Tang tien chi tieu quang cao Chau A-Thai Binh Duong 2026 (dentsu) | +5,4% | dentsu, thang 12 nam 2025 |
| Tang tien chi tieu quang cao Hoa Ky 2026 (dentsu) | +5,2% | dentsu, thang 12 nam 2025 |
| Tang tien chi tieu quang cao EMEA 2026 (dentsu) | +4,2% | dentsu, thang 12 nam 2025 |
| Chi tieu quang cao ky thuat so toan cau 2026 (dentsu) | khoang $836 ty | dentsu, thang 12 nam 2025 |
| Phan tram ky thuat so cua tong dau tu quang cao 2026 | 68,7% | dentsu, thang 12 nam 2025 |
Nguon: eMarketer — Worldwide Ad Spending Forecast 2026 va dentsu — Global Ad Spend Forecast.
6. Toan Dien va AI trong Quang Cao
Mua hang tu dong bay gio la mo mac, va AI chuyen tu tro ly sang tro ly mua sac. Doanh thu quang cao toan the tang 20,5% thanh $162,4 ty tai My vao nam 2025, them $27,6 ty chi tieu moi (IAB/PwC, Internet Advertising Revenue Report Full Year 2025, thang 4 nam 2026). Toan dien chiem khoang 90% cua tat ca cac ngan sach hien thi ky thuat so va tren 90% chi tieu hien thi ky thuat so My cu the. Thi truong tu nhan va thoa thuan toan dien truc tiep da tang len khoang 93,8% chi tieu hien thi toan dien My, phan anh thuo hieu cua nha quang cao doi voi hang ton kho tai loc va an toan cho thi hieu.
Thao tung AI la bien so di nhanh hon. 87% nha quang cao su dung AI tao duoc trong it nhat mot quy trinh cong viec vao nam 2026, tang tu 51% vao nam 2024, va 78% nguoi mua quang cao ke hoach lam sau hon viec su dung AI tao duoc trong cac chien dich phuong tien, tang tu 62% vao nam 2025 (DigitalApplied, AI Marketing Statistics 2026). IAB explicitly ket noi du bao tang tien 9,5% My cua no voi “thao tung AI agentic tang toc” — phan mem ke hoach va thuc hien mua phuong tien voi canh sat nhan dan han che (IAB, 2026 Outlook Study, thang 12 nam 2025).
| Chi Tieu | Gia Tri | Nguon |
|---|---|---|
| Doanh thu quang cao toan the My 2025 | $162,4 ty | IAB/PwC, thang 4 nam 2026 |
| Tang tien doanh thu quang cao toan the My 2025 | +20,5% YoY | IAB/PwC, thang 4 nam 2026 |
| Chi tieu toan the moi them 2025 | +$27,6 ty | IAB/PwC, thang 4 nam 2026 |
| Phan tram toan the hien thi ky thuat so | khoang 90% | DigitalApplied, Programmatic Statistics 2026 |
| Phan tram PMP/truc tiep hien thi toan the My | 93,8% | DigitalApplied, Programmatic Statistics 2026 |
| Doanh thu phuong tien thuong mai My 2025 | $63,4 ty | IAB/PwC, thang 4 nam 2026 |
| Tang tien phuong tien thuong mai My 2025 | +18,0% YoY | IAB/PwC, thang 4 nam 2026 |
| Nha quang cao su dung AI tao duoc 2026 | 87% | DigitalApplied, AI Marketing Statistics 2026 |
| Nha quang cao su dung AI tao duoc 2024 | 51% | DigitalApplied, AI Marketing Statistics 2026 |
| Nguoi mua quang cao lam sau hon thao tung AI tao duoc 2026 | 78% | DigitalApplied, AI Marketing Statistics 2026 |
| Nguoi mua phuong tien su dung/ke hoach video sang tao AI 2026 | 86% | DigitalApplied, AI Marketing Statistics 2026 |
Nguon: IAB/PwC — Internet Advertising Revenue Report Full Year 2025 va IAB — 2026 Outlook Study.
Quang Cao Ky Thuat So Theo So (Tom Tat)
| Chi Tieu | Gia Tri | Nguon |
|---|---|---|
| Chi tieu quang cao toan cau 2026 | khoang $1,30 ty | WARC, thang 1 nam 2026 |
| Tang tien chi tieu quang cao toan cau 2026 | +9,1% YoY | WARC, thang 1 nam 2026 |
| Doanh thu quang cao toan cau 2025 | $1,14 ty | WPP Media, thang 12 nam 2025 |
| Chi tieu quang cao ky thuat so toan cau 2026 | khoang $836 ty | dentsu, thang 12 nam 2025 |
| Phan tram ky thuat so thi truong quang cao toan cau 2026 | 68,7%-73% | dentsu / WPP Media, thang 12 nam 2025 |
| Doanh thu quang cao ky thuat so My 2025 | $294,6 ty | IAB/PwC, thang 4 nam 2026 |
| Tang tien doanh thu quang cao ky thuat so My 2025 | +13,9% YoY | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao xa hoi My 2025 | $117,7 ty | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao tim kiem My 2025 | $114,2 ty | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao video ky thuat so My 2025 | $78 ty | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao toan the My 2025 | $162,4 ty | IAB/PwC, thang 4 nam 2026 |
| Doanh thu quang cao toan the Meta 2026 | $243,46 ty | eMarketer, 2026 |
| Doanh thu quang cao toan the Google 2026 | $239,54 ty | eMarketer, 2026 |
| Doanh thu quang cao toan the Amazon 2026 | $82,07 ty | eMarketer, 2026 |
| Chi tieu quang cao phuong tien ban le My 2026 | $69,33 ty | eMarketer, H1 2026 |
| Chi tieu quang cao CTV My 2026 | khoang $38 ty | eMarketer, Q2 2026 |
| Phan tram Hoa Ky cua chi tieu quang cao toan cau 2026 | 44,3% | eMarketer, 2026 |
| Tang tien chi tieu quang cao ky thuat so Chau A-Thai Binh Duong 2026 | +8,6% YoY | eMarketer, 2026 |
| Nha quang cao su dung AI tao duoc 2026 | 87% | DigitalApplied, 2026 |
| Chi tieu quang cao nguoi sang tao/anh huong 2026 (du bao) | $44 ty | IAB/PwC, thang 4 nam 2026 |
Phuong Phap va Nguon
Tom tat nay bieu soan 55+ diem du lieu tu cac nha du bao quang cao, co quan nganh hang va doanh thu ben thu nhat cua cong ty. Uu tien duoc cho cac nguon Tier 1: nha du bao nganh hang, bao cao diem chuan IAB/PwC va doanh thu duoc gop tren SEC. Khi cac con so kich thuoc thi truong tro thanh khac nhau giua cac cong ty, ca hai ước tính duoc hien thi tren Trung Binh. Phần lớn các điểm dữ liệu phản ánh các dữ liệu thực tế năm 2025 hoặc dự báo 2026 được công bố giữa tháng 12 năm 2025 và tháng 4 năm 2026.
- WARC — Global Advertising Trends, du bao thang 1 nam 2026 va cap nhat rui ro thang 3 nam 2026: warc.com
- WPP Media (GroupM) — This Year Next Year, thang 12 nam 2025: aaaa.org
- eMarketer — Worldwide Ad Spending Forecast 2026, Retail Media Ad Spending Forecast H1 2026, Digital Video Forecast Q2 2026, Data Drop: Asia-Pacific Ad Spending: emarketer.com
- IAB / PwC — Internet Advertising Revenue Report Full Year 2025, thang 4 nam 2026: iab.com
- IAB — 2026 Outlook Study, thang 12 nam 2025: iab.com
- dentsu — Global Ad Spend Forecast, thang 12 nam 2025: dentsu.com
- Alphabet — Q4 and Fiscal Year 2025 Results, thang 2 nam 2026: abc.xyz/investor
- Meta — Q4 and Full Year 2025 Results, thang 1 nam 2026: investor.atmeta.com
- DigitalApplied — AI Marketing Statistics 2026 va Programmatic Advertising Statistics 2026 (chi duoc su dung cho du lieu khao sat thao tung AI va phan tram toan dien, so sanh cheo dung voi IAB neu co the)
Cap nhat lan cuoi: Thang 5 nam 2026. Chung toi lam moi tom tat nay hang quy khi cac cap nhat nha du bao moi va bao cao doanh thu duoc cong bo — dieu chinh tiep theo duoc lich 8 thang nam 2026.
Ngan sach quang cao chuyen huong toi video, sang tao co tro giup AI va dieu placement co uc chi cao — va chi phi san xuat noi dung tieng noi la mot trong nhung muc hang it co the thuc su duoc nha sang tao va nha quang cao dieu khien. VoxBooster cung cap sao chep tieng noi thoi gian thuc, soundboard, hieu ung tieng noi, TTS va lien lac tren Windows 10 va 11, vi vay ban co the tao ra diễn xuat co chat luong phat song cho quang cao va noi dung sang tao ma khong can studio. Xem cac ke hoach va gia cua VoxBooster hoac kham pha VoxBooster de bat dau.