The global soundbar market is worth USD 10.31 billion in 2026, up from USD 9.47 billion in 2025, and is forecast to reach USD 15.29 billion by 2031 at an 8.2% CAGR (Mordor Intelligence, Soundbar Market Report 2026). Samsung Electronics has now led the category for 12 straight years, holding a 21.5% value share and 19.7% unit share in 2025 (Futuresource Consulting, via Samsung Newsroom). Shipments dipped roughly 7% in 2024 amid a wider home-audio slump, but Futuresource expects a soundbar resurgence from 2026 (Futuresource Consulting). Meanwhile category bellwether Sonos posted USD 1,443.3 million in fiscal 2025 revenue, down 5.0% (Sonos, Q4 and Fiscal 2025 Results). This analysis consolidates data from Mordor Intelligence, Futuresource Consulting, Global Market Insights, and nine other primary sources to map where soundbar money and momentum actually sit in 2026.
TL;DR
- Global soundbar market: USD 10.31 billion in 2026, heading to USD 15.29 billion by 2031 at 8.2% CAGR (Mordor Intelligence).
- Samsung led global soundbar sales for the 12th straight year with a 21.5% value share in 2025 (Futuresource Consulting).
- The top five brands held about 65% of the market in 2024 (Global Market Insights).
- Soundbar shipments fell roughly 7% in 2024 during a broad home-audio contraction (Futuresource Consulting).
- Table-top units accounted for 60.17% of the market in 2025 (Mordor Intelligence).
- North America held 33.61% of global soundbar revenue in 2025 (Mordor Intelligence).
- Asia-Pacific is the fastest-growing region at a 9.02% CAGR through 2031 (Mordor Intelligence).
- The Dolby Atmos soundbar segment reached USD 2,744.6 million in 2025 at a 13.5% CAGR (Market Report Analytics).
- Bluetooth was the largest connectivity segment at 35.6% in 2024 (Global Market Insights).
- Sonos fiscal 2025 revenue was USD 1,443.3 million, down 5.0%, with a USD 61.1 million net loss (Sonos).
- Global TV shipments are set to exceed 210 million units in 2026, expanding the addressable base (Omdia).
1. Market Size and Growth Forecasts
Soundbars are a mature but still-expanding category, and the headline number depends heavily on how each firm scopes “soundbar.” Mordor Intelligence puts the 2026 market at USD 10.31 billion and forecasts USD 15.29 billion by 2031, while Global Market Insights tracks a lower base (USD 7.4 billion in 2024) but a faster 9.2% CAGR to USD 17.6 billion by 2034. The through-line across all three houses is mid-to-high single-digit growth despite a soft 2024 for units, meaning value is rising faster than volume as buyers trade up. See the full methodology from Mordor Intelligence and Global Market Insights.
| Metric | Value | Source |
|---|---|---|
| Global market size, 2025 | USD 9.47 billion | Mordor Intelligence, 2026 |
| Global market size, 2026 | USD 10.31 billion | Mordor Intelligence, 2026 |
| Forecast, 2031 | USD 15.29 billion | Mordor Intelligence, 2026 |
| CAGR, 2026-2031 | 8.2% | Mordor Intelligence, 2026 |
| Global market size, 2024 | USD 7.4 billion | Global Market Insights, 2025 |
| Forecast, 2034 | USD 17.6 billion | Global Market Insights, 2025 |
| CAGR, 2025-2034 | 9.2% | Global Market Insights, 2025 |
| Market size 2023 to 2030 | USD 7.50B to USD 13.40B (9.5% CAGR) | Grand View Research, 2024 |
Divergence note: Grand View Research’s USD 7.50 billion (2023) and Global Market Insights’ USD 7.4 billion (2024) are close, but Mordor’s USD 9.47 billion (2025) sits higher because it scopes commercial and installed applications more broadly. Treat these as directional, not interchangeable.
2. Brand Market Share and Competition
Samsung’s grip on the category is the most durable data point in home audio. Futuresource Consulting credits Samsung with a 21.5% value share and 19.7% unit share in 2025, its 12th consecutive year at number one since 2014 (via Samsung Newsroom and The Investor). Note the spread across firms: Futuresource’s 21.5% value share, Global Market Insights’ 30.4% revenue share for 2024, and Mordor’s ~20.1% estimate reflect different scopes and definitions, not contradictory facts. The competitive story is concentration at the top, where a small cluster of TV makers bundle bars that auto-sync with their own screens.
| Metric | Value | Source |
|---|---|---|
| Samsung value share, 2025 | 21.5% | Futuresource Consulting (via Samsung Newsroom) |
| Samsung unit share, 2025 | 19.7% | Futuresource Consulting (via The Investor) |
| Samsung consecutive years at No.1 | 12 (since 2014) | Futuresource Consulting |
| Samsung revenue share, 2024 | 30.4% | Global Market Insights, 2025 |
| Top 5 brands combined, 2024 | ~65% | Global Market Insights, 2025 |
| Top 10 brands combined, 2025 | ~52% of revenue | Mordor Intelligence, 2026 |
| Samsung wireless-soundbar share, 2025 | >28.8% | Global Market Insights, 2025 |
Outlier note: Samsung, Sony, LG, Bose, and Yamaha are the recurring top-five names across sources; Samsung cites Q-Symphony TV integration and its HW-Q990-series flagships as share drivers. Primary source: Samsung Newsroom.
3. Product Types, Connectivity, and Immersive Audio
The premium mix is where growth concentrates. Table-top bars held 60.17% of the market in 2025, but the money is migrating to multi-channel, Atmos-enabled units, with the Dolby Atmos soundbar segment alone valued at USD 2,744.6 million in 2025 and growing at 13.5% (Market Report Analytics). Bluetooth remains the dominant connectivity choice at 35.6% (Global Market Insights, 2024), reflecting buyer preference for clutter-free setups. For the wireless-connectivity backdrop shaping this shift, see our Bluetooth audio statistics, and for the immersive-format context, our spatial audio statistics.
| Metric | Value | Source |
|---|---|---|
| Table-top installation share, 2025 | 60.17% | Mordor Intelligence, 2026 |
| Passive soundbar share, 2025 | 63.83% | Mordor Intelligence, 2026 |
| 5-channel configuration share, 2025 | 41.94% | Mordor Intelligence, 2026 |
| Home-audio application share, 2025 | 76.72% | Mordor Intelligence, 2026 |
| Bluetooth connectivity share, 2024 | 35.6% | Global Market Insights, 2025 |
| 5-channel segment value, 2024 | USD 2.6 billion | Global Market Insights, 2025 |
| Dolby Atmos soundbar market, 2025 | USD 2,744.6 million | Market Report Analytics, 2025 |
| Dolby Atmos soundbar CAGR, 2025-2033 | 13.5% | Market Report Analytics, 2025 |
Context note: premium bars priced above USD 300 with Atmos, DTS:X, and multi-channel layouts now account for roughly 35-40% of soundbar revenue (market-analyst estimates), growing faster than the mainstream tier. Primary source: Market Report Analytics.
4. Regional Breakdown
Demand is geographically lopsided: mature markets buy the most today, emerging markets grow the fastest. North America held 33.61% of global soundbar revenue in 2025, with the United States making up 78.2% of the North American market, while Asia-Pacific is the fastest-growing region at a 9.02% CAGR through 2031 (Mordor Intelligence; Global Market Insights). India is a standout, with IMARC Group forecasting a 9.06% CAGR to USD 423.2 million by 2033 off a base where TV-owning-household soundbar penetration still sits below 10%.
| Metric | Value | Source |
|---|---|---|
| North America revenue share, 2025 | 33.61% | Mordor Intelligence, 2026 |
| US share of North America, 2024 | 78.2% | Global Market Insights, 2025 |
| Asia-Pacific CAGR, 2026-2031 | 9.02% (fastest) | Mordor Intelligence, 2026 |
| US market CAGR, 2024-2030 | 10.3% | Grand View Research, 2024 |
| Europe CAGR through 2034 | 8.8% | Global Market Insights, 2025 |
| India CAGR, 2025-2033 | 9.06% | IMARC Group, 2025 |
| India market size by 2033 | USD 423.2 million | IMARC Group, 2025 |
Outlier note: India’s sub-10% penetration is the clearest greenfield in the category, powered by smart-TV adoption and subscription-streaming growth. Primary source: IMARC Group India Soundbar Market.
5. Adoption, TV Attach, and Category Volume
Unit demand tracks the TV cycle, and 2024 was a hangover year. Soundbar shipments fell about 7% in 2024 as total home-audio volume and value each dropped 7.7%, but Futuresource expects a soundbar resurgence from 2026 driven by replacement demand and immersive-audio features. The tailwind is a large, refreshing TV base: Omdia projects global TV shipments to exceed 210 million units in 2026, with 80-inch-and-larger sets rising 44% between 2025 and 2029, expanding the pool of screens that pair naturally with a bar. For the broader connected-living-room backdrop, see our smart home statistics and the wider consumer-audio picture in our headphones market statistics.
| Metric | Value | Source |
|---|---|---|
| Soundbar shipment change, 2024 | -7% | Futuresource Consulting, 2025 |
| Home-audio volume and value change, 2024 | -7.7% each | Futuresource Consulting, 2025 |
| Home-audio units by 2029 | 157 million (1.4% CAGR) | Futuresource Consulting, 2025 |
| Wireless speakers, 2024 | 138 million units (-7.5%) | Futuresource Consulting, 2025 |
| Global TV shipments, 2025 | ~208 million units | Omdia, 2025 |
| Global TV shipments, 2026 | >210 million units | Omdia, 2025 |
| 80-inch-plus TV shipment growth, 2025-2029 | +44% | Omdia, 2025 |
| US soundbar adoption, TV-owning households, 2025 | ~34-36% (estimate) | Market-analyst estimates |
Context note: within the 2024 downturn, Bluetooth party speakers grew more than 26% while Hi-Fi systems fell nearly 15% and AV receivers dropped more than 13%, showing demand shifting toward portable and TV-attached formats (Futuresource Consulting). Primary source: Futuresource Consulting.
6. Sonos in Focus: A Premium-Bar Bellwether
Sonos is the clearest public-market read on premium home audio, and fiscal 2025 was a reset year. Sonos reported USD 1,443.3 million in fiscal 2025 revenue, down 5.0%, with a GAAP net loss of USD 61.1 million, even as fourth-quarter revenue rebounded 12.8% to USD 287.9 million (Sonos, Q4 and Fiscal 2025 Results). Gross margin held firm at 43.7% GAAP (45.2% non-GAAP), and the company says it is trusted by more than 17 million households in 60 countries, framing the Arc Ultra soundbar launched in October 2024 as a lever back to growth.
| Metric | Value | Source |
|---|---|---|
| Fiscal 2025 revenue | USD 1,443.3 million (-5.0%) | Sonos, 2025 |
| Q4 fiscal 2025 revenue | USD 287.9 million (+12.8%) | Sonos, 2025 |
| Fiscal 2025 GAAP net loss | USD 61.1 million | Sonos, 2025 |
| GAAP gross margin, fiscal 2025 | 43.7% | Sonos, 2025 |
| Product units, fiscal 2025 | 4.6 million (-7.5%) | Sonos (via Strata-gee), 2025 |
| Peak revenue, fiscal 2022 | USD 1.75 billion | Strata-gee, 2025 |
| Operating-expense reduction, fiscal 2025 | USD 56.4 million (-7.7%) | Strata-gee, 2025 |
| Registered households | 17 million (60 countries) | Sonos, 2025 |
Context note: Sonos management framed fiscal 2025 as transitional and identified a USD 12 billion long-term opportunity, split between converting single-product homes to multi-unit setups and expanding multi-unit households (Strata-gee). Primary source: Sonos Investor Relations.
Summary: Soundbar Market by the Numbers
| Metric | Value | Source |
|---|---|---|
| Global soundbar market, 2026 | USD 10.31 billion | Mordor Intelligence, 2026 |
| Forecast, 2031 | USD 15.29 billion | Mordor Intelligence, 2026 |
| Market CAGR, 2026-2031 | 8.2% | Mordor Intelligence, 2026 |
| Forecast, 2034 | USD 17.6 billion | Global Market Insights, 2025 |
| Samsung value share, 2025 | 21.5% (No.1, 12th year) | Futuresource Consulting |
| Samsung unit share, 2025 | 19.7% | Futuresource Consulting |
| Top 5 brands combined, 2024 | ~65% | Global Market Insights, 2025 |
| Table-top installation share, 2025 | 60.17% | Mordor Intelligence, 2026 |
| Bluetooth connectivity share, 2024 | 35.6% | Global Market Insights, 2025 |
| Dolby Atmos soundbar market, 2025 | USD 2,744.6 million | Market Report Analytics, 2025 |
| North America revenue share, 2025 | 33.61% | Mordor Intelligence, 2026 |
| Asia-Pacific CAGR, 2026-2031 | 9.02% | Mordor Intelligence, 2026 |
| India market by 2033 | USD 423.2 million | IMARC Group, 2025 |
| Soundbar shipment change, 2024 | -7% | Futuresource Consulting, 2025 |
| Home-audio units by 2029 | 157 million | Futuresource Consulting, 2025 |
| Global TV shipments, 2026 | >210 million units | Omdia, 2025 |
| Sonos fiscal 2025 revenue | USD 1,443.3 million (-5.0%) | Sonos, 2025 |
| Sonos Q4 fiscal 2025 revenue | USD 287.9 million (+12.8%) | Sonos, 2025 |
| Sonos registered households | 17 million | Sonos, 2025 |
Methodology and Sources
Data was gathered by aggregating publicly available market-research reports, corporate financial disclosures, and industry-tracker press releases published primarily in 2025 and 2026, cross-referencing market-size and share figures across two or more firms and flagging divergences where scopes differ.
- Mordor Intelligence, Soundbar Market Report (2026) - mordorintelligence.com
- Global Market Insights, Soundbars Market Report (2025) - gminsights.com
- Grand View Research, Soundbar Market Size, Share and Growth Analysis Report (2024) - grandviewresearch.com
- Futuresource Consulting, Home Audio market outlook / Consumer Home Audio Tracker (2025) - futuresource-consulting.com
- Futuresource Consulting via Samsung Newsroom, Named No. 1 in Global Soundbar Sales for 12th Consecutive Year (2026) - news.samsung.com
- The Investor (Korea Herald), Samsung tops global soundbar market for 12th straight year (2026) - theinvestor.co.kr
- Market Report Analytics, Dolby Atmos Soundbar report (2025) - marketreportanalytics.com
- IMARC Group, India Soundbar Market (2025) - imarcgroup.com
- Omdia, Global TV set shipments to exceed 210 million in 2026 (2025) - omdia.tech.informa.com
- Sonos, Q4 and Fiscal 2025 Results (2025) - investors.sonos.com
- Strata-gee, Sonos Reports Fiscal 2025 Results (2025) - strata-gee.com
- Consumer Technology Association, US home-audio ownership (2024, most recent available)
Data watch: Futuresource Consulting refreshes its Consumer Home Audio Tracker on a rolling quarterly basis, with the next soundbar-share update expected in early 2027; Samsung typically publishes its annual Futuresource-sourced leadership release each March; Sonos reports fiscal 2026 first-quarter results in early 2026 and full-year fiscal 2026 in November 2026; Omdia issues quarterly TV Sets Market Tracker updates. Mordor Intelligence, Global Market Insights, and Grand View Research revise their soundbar reports annually.
Last updated: July 13, 2026.
We review and update this page quarterly as new data is published.