Reddit’s revenue grew 69% to $2.2 billion in 2025 - its first full year of profitability, with $530 million in net income (Reddit, FY2025 10-K). Advertising drove roughly $2.1 billion of that total, up 74% year over year, while daily active uniques climbed to 126.8 million by Q1 2026 (Reddit, Q1 2026 8-K). The bigger story sits underneath the ad line: Reddit is now the single most-cited domain on ChatGPT and Perplexity, and its AI data-licensing deals with Google and OpenAI are valued at more than $200 million a year combined (Semrush, 2025; Columbia Journalism Review, 2025). This analysis consolidates data from Reddit’s SEC filings, Pew Research Center, Similarweb, and 15-plus other primary sources to map where Reddit stands in mid-2026.
TL;DR
- Reddit reached 126.8M daily active uniques in Q1 2026, up 17% year over year (Reddit, Q1 2026 8-K).
- Weekly active uniques hit 493.1M in Q1 2026, up 23% year over year (Reddit, Q1 2026 8-K).
- Full-year 2025 revenue was $2.2B, up 69%, with $530M net income (Reddit, FY2025 10-K).
- Advertising revenue grew 74% year over year to about $2.1B in 2025 (Reddit, FY2025 10-K).
- Free cash flow reached $684M in 2025 (Reddit, FY2025 10-K).
- Global ARPU was $5.23 in Q1 2026; U.S. ARPU was $9.63 versus $2.02 international (Reddit, Q1 2026 8-K).
- AI data-licensing (Other) revenue was about $140M in 2025, up 22% (Reddit, FY2025 10-K).
- Reddit Answers grew from 1M to 15M weekly users across 2025 (TechCrunch, 2026).
- 26% of U.S. adults use Reddit, up from 18% in 2021 (Pew Research Center, 2025).
- Reddit ranked the No. 1 most-cited domain on ChatGPT and Perplexity (Semrush, 2025).
- r/funny is the largest subreddit at about 67M subscribers (GummySearch; Statista, 2025-2026).
- RDDT traded at $194.67 in early July 2026, off a September 2025 high of $282.95 (TradingView, 2026).
1. User Growth and Reach
Reddit’s headline metric is daily active uniques (DAUq), and the split matters more than the total. U.S. DAUq grew just 7% year over year to 53.5 million in Q1 2026, while international DAUq grew 26% to 73.3 million - international users now outnumber American ones and drive nearly all the net growth (Reddit, Q1 2026 8-K). CEO Steve Huffman has set a public target of 100 million daily U.S. users, and says Reddit reaches roughly 200 million Americans every week. Note that Reddit reports DAUq and WAUq, not monthly actives; the widely quoted 1.36 billion “monthly active users” figure is a third-party aggregator estimate, not an official disclosure.
| Metric | Value | Source |
|---|---|---|
| Daily active uniques (Q1 2026) | 126.8M (+17% YoY) | Reddit, Q1 2026 8-K |
| U.S. DAUq (Q1 2026) | 53.5M (+7% YoY) | Reddit, Q1 2026 8-K |
| International DAUq (Q1 2026) | 73.3M (+26% YoY) | Reddit, Q1 2026 8-K |
| Weekly active uniques (Q1 2026) | 493.1M (+23% YoY) | Reddit, Q1 2026 8-K |
| Daily active uniques (Q4 2025) | 121.4M (+19% YoY) | Reddit, FY2025 10-K |
| Weekly active uniques (Q4 2025) | 471.6M (+24% YoY) | Reddit, FY2025 10-K |
| Logged-in DAU share (Q3 2025) | 43.3% (50.2M of 116M) | Backlinko / Reddit filings, 2025 |
Source: Reddit Q1 2026 earnings press release (SEC 8-K); Backlinko, Reddit User and Growth Stats.
Outlier note: the majority of Reddit’s daily audience browses logged out - only about 43% of Q3 2025 DAU were logged-in accounts, which shapes how much of the base advertisers and data-licensing partners can actually be attributed to identifiable users. For how Reddit’s user curve compares to the wider platform landscape, see our social media statistics roundup.
2. Revenue and Profitability
2025 was the year Reddit’s financials inverted: a company that posted a $484.3 million net loss in 2024 (weighed down by IPO-related stock compensation) turned a $530 million profit in 2025. Full-year 2025 revenue was $2.2 billion, up 69% year over year, and free cash flow reached $684 million (Reddit, FY2025 10-K). The Board authorized a $1 billion Class A share repurchase alongside the results. Q1 2026 kept the pace, with revenue of $663 million and a 40% adjusted-EBITDA margin.
| Metric | Value | Source |
|---|---|---|
| Full-year 2025 revenue | $2.2B (+69% YoY) | Reddit, FY2025 10-K |
| 2025 net income | $530M (24% of revenue) | Reddit, FY2025 10-K |
| 2025 free cash flow | $684M | Reddit, FY2025 10-K |
| Q4 2025 revenue | $725.6M (+69.7% YoY) | Reddit, Q4 2025 8-K |
| Q4 2025 adjusted EBITDA | $327M (45% margin) | Reddit, Q4 2025 8-K |
| Q1 2026 revenue | $663M (+69% YoY) | Reddit, Q1 2026 8-K |
| Q1 2026 net income | $204M ($1.01 diluted EPS) | Reddit, Q1 2026 8-K |
| Q2 2026 revenue guidance | $715M-$725M | Reddit, Q1 2026 8-K |
Source: Reddit Q4 and Full Year 2025 Results (Business Wire); Reddit FY2025 Form 10-K (SEC).
Context: Reddit’s revenue trajectory is steep - $229M (2020), $485M (2021), $667M (2022), $804M (2023), $1.3B (2024), $2.2B (2025) - meaning the platform roughly 10x’d its top line in five years (Macrotrends, RDDT Revenue 2020-2025).
3. Advertising and ARPU
Reddit’s monetization gap is the number to watch. U.S. ARPU reached $9.63 in Q1 2026 versus just $2.02 internationally - so the fastest-growing part of the user base (international) is also the least monetized, which is both the bear case and the runway (Reddit, Q1 2026 8-K). Global ARPU of $5.23 still beat the $4.81 analyst estimate, and U.S. ARPU’s $9.63 topped the projected $8.53 (CNBC, 2026). Ad revenue growth stayed above 60% every quarter of 2025.
| Metric | Value | Source |
|---|---|---|
| Global ARPU (Q1 2026) | $5.23 (est. $4.81) | Reddit, Q1 2026 8-K / CNBC, 2026 |
| U.S. ARPU (Q1 2026) | $9.63 (est. $8.53) | Reddit, Q1 2026 8-K / CNBC, 2026 |
| International ARPU (Q1 2026) | $2.02 | Reddit, Q1 2026 8-K |
| Global ARPU (Q4 2025) | $5.98 (+42% YoY) | Reddit, Q4 2025 8-K |
| U.S. ARPU (Q4 2025) | $10.79 (+53% YoY) | Reddit, Q4 2025 8-K |
| Ad revenue (Q3 2025) | $549M (+74% YoY) | Reddit, Q3 2025 8-K |
| Ad revenue (Q2 2025) | $465M (+84% YoY) | Reddit, Q2 2025 8-K |
Source: Reddit Q3 2025 earnings press release (SEC 8-K); CNBC, Reddit RDDT Q1 2026 earnings report.
Outlier note: U.S. ARPU is running more than 4x international ARPU. International revenue grew 78% year over year in Q4 2025, outpacing U.S. growth of 68%, but off a far smaller per-user base. Ad monetization patterns like these echo the wider creator-economy shift covered in our creator economy statistics roundup.
4. AI Data Licensing and Search
This is Reddit’s defining 2026 narrative. Reddit was the single most-cited domain on both ChatGPT Search and Perplexity in a study of more than 100 million AI citations across 230,000-plus prompts over 13 weeks (Semrush, The Most-Cited Domains in AI, 2025). That citation dominance is what makes Reddit’s human-written corpus valuable to model builders. Its data-licensing line (reported as Other revenue) reached about $140 million in 2025, and its own AI answer engine, Reddit Answers, scaled 15x in a year.
| Metric | Value | Source |
|---|---|---|
| Google data-licensing deal | $60M / year (from Feb 2024) | Columbia Journalism Review, 2025 |
| OpenAI data-licensing deal | ~$70M / year (est.) | Columbia Journalism Review, 2025 |
| Disclosed licensing contracts (IPO) | $203M aggregate, 2-3 yr terms | Columbia Journalism Review, 2025 |
| Other (data-licensing) revenue 2025 | ~$140M (+22% YoY) | Reddit, FY2025 10-K |
| Reddit Answers weekly users | 1M (Q1 2025) to 15M (Q4 2025) | TechCrunch, 2026 |
| Reddit search weekly users | 60M to 80M (+30%) | TechCrunch, 2026 |
| Most-cited AI domain (ChatGPT, Perplexity) | No. 1 | Semrush, 2025 |
Source: TechCrunch, Reddit looks to AI search as its next big opportunity; Columbia Journalism Review, Reddit Is Winning the AI Game; Semrush, The Most-Cited Domains in AI.
Context: Reddit’s Google and OpenAI deals are collectively valued at more than $200 million annually, and some analysts project renewal revenue reaching up to $550 million as the company pushes for usage- or dynamic-based pricing rather than flat per-post fees (Search Engine Land, 2024; CNBC, 2026). Reddit disclosed roughly 40 million average daily search queries on its own platform.
5. Demographics and Audience
Reddit’s reach is broadening but still skews a specific way. 26% of U.S. adults said they used Reddit in 2025, up from 22% in 2023, 18% in 2021, and 11% in 2019 (Pew Research Center, Americans’ Social Media Use 2025, based on 5,022 U.S. adults surveyed February-June 2025). Adoption rises sharply with education and skews male and young. Similarweb’s traffic panel puts Reddit at global rank No. 8 with more than 5 billion monthly visits.
| Metric | Value | Source |
|---|---|---|
| U.S. adults who use Reddit (2025) | 26% (was 18% in 2021) | Pew Research Center, 2025 |
| U.S. adults with college degree who use Reddit | ~40% | Pew Research Center, 2025 |
| U.S. adults, high school or less | 15% | Pew Research Center, 2025 |
| Audience gender split | 62.7% male / 37.3% female | Similarweb, May 2026 |
| Global website rank | No. 8 | Similarweb, May 2026 |
| Monthly visits | 5B+ (+21% YoY) | Similarweb, May 2026 |
| Avg. visit duration | 5 min 30 sec (4.67 pages/visit) | Similarweb, May 2026 |
Source: Pew Research Center, Americans’ Social Media Use 2025; Similarweb, reddit.com traffic analytics.
Divergence note: country-level user shares vary by method - Similarweb attributes about 46% of Reddit web traffic to the U.S. (March 2026), while other panels model U.S. share closer to 43%. Reddit does not publish country-level user counts, so treat all geographic splits as third-party estimates.
6. Communities, Content, and Moderation
Reddit’s scale rests on volunteer labor. Volunteer moderators manage roughly 307,543 communities, supported by a full-time staff of just 2,555 (Electronic Frontier Foundation, 2025; Reddit, FY2025 10-K). Reddit itself reports 100,000-plus active communities, while third-party trackers count more than 2.8 million subreddits created in total - the gap reflects how few communities stay active. The largest ones are enormous: r/funny alone has about 67 million subscribers.
| Metric | Value | Source |
|---|---|---|
| Communities under volunteer moderation | 307,543 | Electronic Frontier Foundation, 2025 |
| Active communities (Reddit-reported) | 100,000+ | Reddit / Backlinko, 2025 |
| Total subreddits created | 2.8M+ | Third-party trackers, 2026 |
| Largest subreddit (r/funny) | ~67M subscribers | GummySearch / Statista, 2025-2026 |
| r/AskReddit subscribers | 57-58M | GummySearch / Statista, 2025-2026 |
| r/gaming subscribers | ~47M | GummySearch, 2026 |
| Comments posted in 2025 | ~3.14B | Backlinko / Reddit filings, 2025 |
Source: Electronic Frontier Foundation, Reddit Empowers Community Moderation; Statista, Subreddits with the most subscribers.
Context: gaming is one of Reddit’s largest verticals - r/gaming (about 47M) and r/pcgaming (about 3.9M) anchor communities that overlap heavily with live streaming and Discord voice servers, a crossover we also track in our gaming industry statistics roundup. One 2025 Cornell survey found 60% of moderators cited AI-generated content as degrading quality and 67% cited disrupted social dynamics, an emerging strain on the volunteer model.
7. Stock, IPO, and Company
Reddit’s public-market story has been volatile. RDDT priced its IPO at $34 in March 2024, peaked at $282.95 in September 2025, and traded at $194.67 by early July 2026 - a round trip that has left analyst 2026 targets spread from $115 to $325 (TradingView, 2026; heygotrade, 2026). The company’s first-day pop of 48% valued it near $9.5 billion; by September 2025 its market cap had reached roughly $49 billion. Headcount grew modestly relative to revenue, underscoring how little added staff the revenue expansion required.
| Metric | Value | Source |
|---|---|---|
| IPO date and price | March 21, 2024 at $34 | CNN Business / Variety, 2024 |
| First-day close (day-one gain) | $50.44 (+48%) | CNN Business / Variety, 2024 |
| Net IPO proceeds | $519M | Variety, 2024 |
| All-time high share price | $282.95 (Sep 18, 2025) | TradingView / Axi, 2026 |
| Share price (early July 2026) | $194.67 | TradingView, 2026 |
| Full-time employees (Dec 31, 2025) | 2,555 (was 2,233 in 2024) | Reddit, FY2025 10-K |
| 2026 analyst price-target range | $115-$325 | heygotrade, 2026 |
Source: Variety, Reddit IPO: Shares Pop 48%; Axi, Reddit IPO: Date and Stock Performance; stockanalysis.com, RDDT employees.
Outlier note: despite three straight quarters of earnings and revenue beats, RDDT fell sharply through the first half of 2026, reflecting investor debate over the durability of AI-search referral traffic and the premium valuation rather than any deterioration in the reported fundamentals.
Summary: Reddit by the Numbers
| Metric | Value | Source |
|---|---|---|
| Daily active uniques (Q1 2026) | 126.8M (+17% YoY) | Reddit, Q1 2026 8-K |
| Weekly active uniques (Q1 2026) | 493.1M (+23% YoY) | Reddit, Q1 2026 8-K |
| U.S. DAUq (Q1 2026) | 53.5M | CNBC, 2026 |
| International DAUq (Q1 2026) | 73.3M | CNBC, 2026 |
| Full-year 2025 revenue | $2.2B (+69% YoY) | Reddit, FY2025 10-K |
| 2025 advertising revenue | ~$2.1B (+74% YoY) | Reddit, FY2025 10-K |
| 2025 net income | $530M | Reddit, FY2025 10-K |
| 2025 free cash flow | $684M | Business Wire / Reddit, 2026 |
| Other (data-licensing) revenue 2025 | ~$140M (+22% YoY) | TechCrunch / Reddit, 2026 |
| Global ARPU (Q1 2026) | $5.23 | CNBC, 2026 |
| U.S. ARPU (Q1 2026) | $9.63 | CNBC, 2026 |
| Reddit Answers weekly users (Q4 2025) | 15M | TechCrunch, 2026 |
| Most-cited AI domain (ChatGPT, Perplexity) | No. 1 | Semrush, 2025 |
| U.S. adults who use Reddit (2025) | 26% | Pew Research Center, 2025 |
| Monthly visits (Similarweb) | 5B+ | Similarweb, May 2026 |
| Communities under moderation | 307,543 | Electronic Frontier Foundation, 2025 |
| Largest subreddit (r/funny) | ~67M subscribers | GummySearch / Statista, 2025-2026 |
| Full-time employees (Dec 2025) | 2,555 | Reddit, FY2025 10-K |
| Share price (early July 2026) | $194.67 | TradingView, 2026 |
Methodology and Sources
Data was gathered by prioritizing Reddit’s own SEC filings and earnings releases for financial and user metrics, then cross-referencing demographic, traffic, and community figures against independent primary trackers with disclosed methodology.
- Reddit, Inc. - Q1 2026 earnings press release (Form 8-K, filed April 2026): SEC EDGAR
- Reddit, Inc. - Fourth Quarter and Full Year 2025 Results (Form 10-K and Form 8-K, filed February 2026): Business Wire and SEC 10-K
- Reddit, Inc. - Q2 and Q3 2025 earnings press releases (Form 8-K): SEC EDGAR
- Pew Research Center - Americans’ Social Media Use 2025 (November 2025): pewresearch.org
- Semrush - The Most-Cited Domains in AI (2025): semrush.com
- Columbia Journalism Review - Reddit Is Winning the AI Game (2025): cjr.org
- TechCrunch - Reddit looks to AI search as its next big opportunity (February 2026): techcrunch.com
- Search Engine Land - OpenAI may pay Reddit $70M for licensing deal (2024): searchengineland.com
- CNBC - Reddit (RDDT) Q1 2026 earnings report (April 2026): cnbc.com
- Similarweb - reddit.com traffic analytics (May 2026): similarweb.com
- Electronic Frontier Foundation - Reddit Empowers Community Moderation (2025): eff.org
- Statista - Subreddits with the most subscribers (2025): statista.com
- Backlinko - Reddit User and Growth Stats (2025-2026): backlinko.com
- Variety and CNN Business - Reddit IPO coverage (March 2024)
- Axi and TradingView - RDDT stock price history (2026)
- Macrotrends and stockanalysis.com - RDDT revenue and employee history (2020-2026)
- GummySearch - subreddit subscriber trackers (2026)
Data watch: Reddit reports quarterly, so Q2 2026 results (expected late July or early August 2026) will refresh revenue, DAUq, WAUq, and ARPU. Pew Research Center publishes its Americans’ Social Media Use series annually, with the next edition expected in late 2026. Similarweb refreshes its traffic panel monthly, and Semrush and comparable AI-citation trackers update their most-cited-domain studies through the year.
Last updated: July 6, 2026. We review and update this page quarterly as new data is published.