The office pod has grown into a listed industry: Framery, the Finnish company that built the first pod prototype in a garage in 2010, booked EUR 222.1 million of revenue in 2025, up 37.0%, and went public on Nasdaq Helsinki at a EUR 633 million market value (Framery Group, Financial Statements Release 2025). The company’s investor materials put its core office pod markets at about EUR 0.9 billion in 2024 and project about EUR 2 billion by 2030, while Mordor Intelligence sizes the global office pods market at USD 1.00 billion in 2026. Acoustic science now gives buyers a common yardstick: ISO 23351-1 grades booths from class D (15-20 dB of speech reduction) to A+ (above 33 dB), and a 2025 lab study found class A booths reduce physiological stress from office speech. This roundup focuses on the pods themselves; the broader noise problem they answer is covered in our open-plan office distraction and acoustics statistics. We aggregated data from Framery Group’s audited and interim reports, Mordor Intelligence, ISO 23351-1 research by Turku University of Applied Sciences, peer-reviewed journals, Microsoft’s Work Trend Index, Gensler, Leesman, Kastle Systems and the US Access Board.
TL;DR
- Framery revenue reached EUR 222.1 million in 2025, up 37.0%, with adjusted EBIT of EUR 50.5 million (Framery Group, Financial Statements Release 2025).
- Core office pod markets: about EUR 0.9 billion in 2024, about EUR 2 billion by 2030 (Framery investor materials, citing a third-party market study).
- Global office pods market: USD 1.00 billion in 2026, USD 1.65 billion by 2031, 10.6% CAGR (Mordor Intelligence 2026).
- Acoustic phone booths hold 41.23% of the office pods market by product type (Mordor Intelligence 2026).
- Framery H1 2026 revenue fell 1.9% to EUR 109.7 million, but grew 11.1% excluding its largest single customer (Framery Group, Half Year Report Q2 2026).
- Framery’s Americas revenue rose 52.0% in 2025 and 25.3% in H1 2026 (Framery Group reports 2025-2026).
- 11 commercial phone booths measured 15.0 to 30.3 dB of speech reduction; none reached class A+ (Hongisto and Keranen, Turku UAS 2020).
- A class A booth cut speech outside from 54 dB to 24 dB in lab tests and reduced physiological stress (Hongisto et al., Forum Acusticum 2025).
- 57% of meetings are ad hoc calls without a calendar invite (Microsoft Work Trend Index 2025).
- Only 33% of employees were satisfied with workplace noise in 2024 (Leesman 2025).
- Over 70% of the top 100 companies on Forbes’ 2025 Global 2000 list use Framery products (Framery investor materials 2025).
1. Market Size and Growth: A Billion-Dollar Niche With Two Different Rulers
The pod market is small next to office furniture as a whole, but it is growing at rates furniture makers rarely see. Framery’s investor materials, citing a third-party market study, size its core office pod markets at about EUR 0.9 billion in 2024 and project about EUR 2 billion in 2030, a CAGR of about 15% (Framery, Framery as an investment). The same materials put the adjacent “smart office solution” market at about EUR 3 billion in 2030.
An independent estimate lands in the same neighborhood but grows more slowly. Mordor Intelligence puts the global office pods market at USD 0.92 billion in 2025 and USD 1.00 billion in 2026, reaching USD 1.65 billion by 2031 at a 10.6% CAGR (Mordor Intelligence, Office Pods Market). Both rulers agree on the starting size; they disagree on the slope, which is the number that matters for anyone investing in capacity.
| Metric | Value | Source |
|---|---|---|
| Core office pod markets, 2024 | About EUR 0.9 billion | Framery investor materials (third-party market study), 2025 |
| Core office pod markets, 2030 projection | About EUR 2 billion (CAGR about 15%, 2024-2030) | Framery investor materials, 2025 |
| Core market growth, 2023-2025 | CAGR about 16% | Framery investor materials (third-party market study), 2025 |
| Global office pods market, 2025 / 2026 | USD 0.92 billion / USD 1.00 billion | Mordor Intelligence, Office Pods Market 2026 |
| Global office pods market, 2031 projection | USD 1.65 billion (10.6% CAGR, 2026-2031) | Mordor Intelligence, Office Pods Market 2026 |
| Acoustic phone booths share by product type, 2025 | 41.23% | Mordor Intelligence, Office Pods Market 2026 |
| North America share of 2025 revenue | 63.31% | Mordor Intelligence, Office Pods Market 2026 |
| Fastest-growing region | Asia-Pacific, 13.69% CAGR through 2031 | Mordor Intelligence, Office Pods Market 2026 |
Context note: Framery’s figures use its own definition of “core markets” and are not a global total; Mordor’s are a commercial estimate whose underlying model is not public. Grand View Research and Verified Market Research pages for this market blocked access during research, so no third estimate is included.
2. Framery as Bellwether: Hyper-Growth, Then a Pause
As the only listed pure-play pod maker, Framery is the closest thing the category has to a public scoreboard. Revenue rose 37.0% to EUR 222.1 million in 2025, with pods alone accounting for EUR 216.0 million and adjusted EBIT margin reaching 22.8% (Framery Group, Financial Statements Release 2025). The company listed on Nasdaq Helsinki on 4 December 2025, raising EUR 20 million in new shares at EUR 8.00 each.
2026 shows how lumpy enterprise demand can be. H1 2026 revenue slipped 1.9% to EUR 109.7 million, yet grew 11.1% when the share of the largest single end-customer is excluded, after what Framery calls “exceptionally large purchases made by a single global customer during 2025” (Framery Group, Half Year Report Q2 2026). Profitability held: adjusted EBIT margin was 23.7% in H1 2026, close to the company’s mid-term target of 25%.
| Metric | Value | Source |
|---|---|---|
| Revenue, 2025 vs 2024 | EUR 222.1 million vs EUR 162.1 million (+37.0%) | Framery Group, Financial Statements Release 2025 |
| Adjusted EBIT, 2025 | EUR 50.5 million (22.8% margin, vs 20.4% in 2024) | Framery Group, Financial Statements Release 2025 |
| Revenue by region, 2025 | EMEA EUR 118.3m (+19.5%), Americas EUR 65.9m (+52.0%), APAC EUR 37.9m (+91.8%) | Framery Group, Financial Statements Release 2025 |
| Market capitalization at IPO, December 2025 | EUR 633 million | Framery Group, Financial Statements Release 2025 |
| Revenue, H1 2026 | EUR 109.7 million (-1.9%; +11.1% excluding largest customer) | Framery Group, Half Year Report Q2 2026 |
| Regional revenue, H1 2026 | Americas EUR 38.6m (+25.3%), EMEA EUR 58.2m (-1.4%), APAC EUR 12.9m (-41.3%) | Framery Group, Half Year Report Q2 2026 |
| Adjusted EBIT margin, H1 2026 | 23.7% (23.9% in H1 2025) | Framery Group, Half Year Report Q2 2026 |
| Employees, end of June 2026 | 507 (496 a year earlier) | Framery Group, Half Year Report Q2 2026 |
Context note: APAC’s 91.8% jump in 2025 and 41.3% drop in H1 2026 largely reflect the single large customer; excluding it, APAC grew 2.8% in H1 2026 while the Americas grew 43.8%. Framery said the war in Iran caused project delays in Q2 2026 and had “a moderate negative impact” on that quarter’s revenue. It is opening a US factory, with first customer deliveries scheduled for Q3 2026.
3. Reach and Customer Base: Pods Are Now Standard Enterprise Kit
Pods have moved from startup lofts into the largest corporate estates. Framery says over 70% of the top 100 companies on Forbes’ 2025 Global 2000 list use its products, and it counts over 11,900 end-customers in over 100 countries (Framery, Framery as an investment). Repeat business is the tell: 65% of revenue in the first nine months of 2025 came from repeat customers, which suggests buyers roll pods out floor by floor after a pilot.
Framery’s company page reports more than 110,000 pods shipped worldwide as of 2025 and EUR 162 million of revenue in 2024 (Framery, Company). The company has also attached software to the hardware: its December 2023 release said over 12,000 companies had access to its Framery Connect booking and analytics platform, covering 2.7 million employees (Framery, Returning to office life, 2023).
| Metric | Value | Source |
|---|---|---|
| Pods shipped worldwide (cumulative, as of 2025) | More than 110,000 | Framery, Company page 2025 |
| End-customers | Over 11,900 in over 100 countries | Framery investor materials, 2025 |
| Top 100 of Forbes’ 2025 Global 2000 using Framery | Over 70% | Framery investor materials, 2025 |
| Revenue from repeat customers, 9M 2025 | 65% | Framery investor materials, 2025 |
| Dealers, 30 September 2025 | Over 650 | Framery investor materials, 2025 |
| Framery market share, 2023 | About 17-19% | Framery investor materials (third-party market study), 2025 |
| Net Promoter Score, 2024 | 56 vs market average of 22 | Framery investor materials (third-party research), 2025 |
| Employees with access to Framery Connect, December 2023 | 2.7 million (over 12,000 companies) | Framery, press release December 2023 |
Context note: these are company-reported figures. The market share and NPS comparisons come from third-party studies commissioned or cited by Framery that are not public. Gross margin was 47.5% in 9M 2025 (unaudited, per the same investor page). Most recent available data on Framery Connect reach: Framery, 2023.
4. Standards and Measured Performance: What a Decibel Class Actually Buys
Before 2020, buyers compared pods using marketing claims and noise isolation numbers that were not designed for speech. ISO 23351-1, published in July 2020, created a single number (speech level reduction, DS,A) and five classes from D (15-20 dB) to A+ (above 33 dB) (Hongisto et al., Forum Acusticum 2025). A Forum Acusticum 2023 comparison of four booths concluded the ISO metric fits offices better than ASTM E596-96, whose NIC value “has no relationship with speech” (Comparison of ASTM E596-96 and ISO 23351-1, Forum Acusticum 2023).
Real products span most of that scale. Eleven commercial phone booths bought through local dealers between October 2018 and June 2020 measured 15.0 to 30.3 dB; none was unclassified and none reached A+, and neither total mass nor outer volume was associated with performance (Hongisto and Keranen, Turku UAS 2020). A heavier booth, in other words, is not a quieter one, so the test certificate matters more than the spec sheet.
| Metric | Value | Source |
|---|---|---|
| ISO 23351-1 classes (DS,A) | A+ above 33 dB; A 30-33; B 25-30; C 20-25; D 15-20; unclassified below 15 | Hongisto et al., Forum Acusticum 2025 |
| Speech reduction of 11 commercial booths | 15.0 to 30.3 dB (none A+, none unclassified) | Hongisto and Keranen, Turku UAS 2020 |
| Laboratories in ISO 23351-1 interlab comparison | 8 labs in 6 countries | Hongisto and Keranen, Inter-Noise 2022 (published 2023) |
| Same booth measured across labs | 27.2 to 30.3 dB (reproducibility SD 1.1 dB) | Hongisto and Keranen, Inter-Noise 2022 |
| Open workstation measured across labs | 3.7 to 5.5 dB (reproducibility SD 0.6 dB) | Hongisto and Keranen, Inter-Noise 2022 |
| Framery O (2013) speech reduction claim | 30 dB, described as the first pod to reach it | Framery press release, June 2025 |
| Field test method | ISO 23351-2 (field method) still in draft | Inter-Noise 2025 proceedings |
Context note: the interlab results were used in Annex C of ISO 23351-1 (Hongisto and Keranen, Interlaboratory comparison of ISO 23351-1). Because the field method is still being developed, on-site readings can differ from declared lab values; a 2025 Inter-Noise paper tested two polyester booths against the draft ISO 23351-2 procedure (Inter-Noise 2025). The Framery O claim is a manufacturer statement (Framery, 15 Years of Inventing Quiet, 2025). The Turku UAS benchmark is the most recent available public multi-brand test (2020).
5. What Pods Do to the People Outside and Inside
The case for pods rests on protecting two groups: the person on the call and everyone within earshot. In a 2025 lab study, a class A booth dropped speech outside from 54 dB to 24 dB and the speech transmission index from 0.84 to 0.14; across 40 and 42 participants, every significant difference favored the class A booth, including cognitive performance and heart-rate-variability stress measures (Hongisto, Keranen, Rantanen and Radun, Forum Acusticum 2025). A class C booth (23 dB) left speech at 31 dB with an STI of 0.32, intelligible enough to keep distracting.
Brain data point the same way from inside the box. An EEG study of 26 participants found neural effort rose progressively during tasks in an open-plan office but decreased in a pod (Perez-Martinez et al., Buildings 2025). Field surveys show the need is real: in a 214-employee structural equation model, perceived distraction was strongly linked to lower concentration (beta = -0.67), and the authors call for acoustically optimized spaces (Bergefurt, Appel-Meulenbroek and Arentze, Noise and Health 2026). Long video calls carry their own physiological costs, covered in our video meeting fatigue statistics.
| Metric | Value | Source |
|---|---|---|
| Participants, experiments 1 and 2 | 40 and 42 | Hongisto et al., Forum Acusticum 2025 |
| Speech level outside: no booth vs class A booth | 54 dB vs 24 dB (ventilation noise 34 dB) | Hongisto et al., Forum Acusticum 2025 |
| Speech transmission index: no booth / class C / class A | 0.84 / 0.32 / 0.14 | Hongisto et al., Forum Acusticum 2025 |
| Significant differences favoring class A booth | All (p < 0.05) | Hongisto et al., Forum Acusticum 2025 |
| EEG participants, open-plan vs pod | 26 (effort rose in open plan, fell in pod) | Perez-Martinez et al., Buildings 2025 |
| Distraction to concentration path | beta = -0.67 (n = 214) | Bergefurt et al., Noise and Health 2026 |
| Stressful mood to exhaustion path | beta = 0.57 (n = 214) | Bergefurt et al., Noise and Health 2026 |
Context note: both pod experiments were laboratory studies with short exposures; long-term field trials of pods are scarce. A 2025 systematic review in Building and Environment by Torresin and 13 co-authors set out to define “acoustic personalised environmental control systems”, a category that includes booths, which signals the evidence base is still being organized (Torresin et al., Building and Environment 2025). Not every workforce prioritizes enclosed space: a discrete-choice study of 433 university support staff found dedicated desks mattered most and private offices and quiet spaces were not strongly preferred (Aboagye et al., Scandinavian Journal of Work, Environment and Health 2026).
6. Demand Drivers: Unplanned Calls, Noisy Floors and Crowded Tuesdays
Pods sell because work became a stream of calls that nobody books a room for. 57% of meetings are ad hoc calls without a calendar invite, and half of all meetings land between 9 and 11 am or 1 and 3 pm (Microsoft, Work Trend Index 2025: Breaking down the infinite workday). Tuesday carries 23% of meetings versus 16% on Friday, which matches office attendance: Kastle’s badge data showed a Tuesday peak of 65.3% of the early-2020 baseline in late September 2026 against a weekly average of 54.7% (Kastle Systems, Back to Work Barometer). The busiest call day is also the busiest office day, which is exactly when a phone booth queue forms. The attendance side is detailed in our hybrid work mandate compliance statistics.
Noise satisfaction remains the weakest score in workplace surveys. Leesman found only 33% of employees satisfied with noise levels in 2024, edging back to 36% in early 2025 data, while 89% call focused work an important activity (Leesman, Noisy spaces, quiet consequences). Gensler’s 2026 survey of 16,459 office workers found two-thirds “hack” their workspace and one in four resort to DIY fixes for ergonomics, temperature or visual privacy (Gensler, Global Workplace Survey 2026).
| Metric | Value | Source |
|---|---|---|
| Meetings that are ad hoc calls without an invite | 57% | Microsoft Work Trend Index 2025 |
| Meetings held 9-11 am and 1-3 pm | 50% | Microsoft Work Trend Index 2025 |
| Share of meetings on Tuesday vs Friday | 23% vs 16% | Microsoft Work Trend Index 2025 |
| Office occupancy, weekly average vs Tuesday peak (late September 2026) | 54.7% vs 65.3% of early-2020 baseline | Kastle Systems, Back to Work Barometer 2026 |
| Employees satisfied with noise, 2024 / early 2025 | 33% / 36% | Leesman 2025 |
| Employees rating focused work important | 89% (n = 601,570, 2022 Q1-2025 Q3) | Leesman 2025 |
| Workers who hack their workspace / use DIY fixes | Two-thirds / one in four | Gensler Global Workplace Survey 2026 |
Context note: Microsoft’s figures come from aggregated, anonymized Microsoft 365 signals ending February 15, 2025, excluding education and EU tenants. Gensler surveyed workers in 16 countries between July 22 and September 12, 2025. Calls increasingly run over unified communications platforms, profiled in our enterprise unified communications statistics.
7. Space, Cost, Ventilation and Accessibility: The Specification Checklist
A pod is a room-sized object without a room’s building permit, so its specs carry the weight that walls and ducts normally would. Framery’s One Work pod, announced on September 21, 2026, occupies 2.5 square meters, fits four units in the 10 square meters of a standard private office, and replaces its air volume about every minute at up to 53 l/s (Framery, One Work launch, 2026). It is class A under ISO 23351-1 at 30 dB, debuts at Orgatec on October 27, 2026 and ships from March 1, 2027.
Cost is the main argument vendors make against built rooms. Framery’s 2023 release, based on its calculations from a 2023 CBRE cost study, claims constructed meeting rooms cost 55% more on average than its pods and that building an on-site meeting room in London costs 33.5% more than a movable pod (Framery, press release April 2023). Accessibility is the other checkpoint: in the US, the 2010 ADA Standards set a 60-inch turning circle (or a T-shaped space) and 32 inches minimum door clear width (US Access Board, ADA Accessibility Standards).
| Metric | Value | Source |
|---|---|---|
| One Work footprint / pods per 10 square meters | 2.5 square meters / 4 | Framery, One Work launch 2026 |
| One Work ventilation | Up to 53 l/s, full air replacement every minute | Framery, One Work launch 2026 |
| One Work doorway / threshold | 96.6 cm / 1.25 cm step-free | Framery, One Work launch 2026 |
| Constructed meeting room cost vs Framery pod (vendor claim) | 55% higher on average | Framery, April 2023 (CBRE 2023 cost study inputs) |
| London built meeting room vs movable pod (vendor claim) | 33.5% more expensive | Framery, April 2023 (CBRE data) |
| ADA turning space (304.3) | 60-inch circle or T-shaped space | US Access Board, 2010 ADA Standards |
| ADA door clear width (404.2.3) | 32 inches minimum | US Access Board, 2010 ADA Standards |
Context note: the cost comparisons are Framery’s own calculations and exclude factors such as power, sprinkler and permitting differences that vary by jurisdiction; treat them as vendor claims. The One Work doorway width and the ADA clear-width figure are different measurements (a doorway versus clear opening at the door stop), so they cannot be compared directly. Framery’s June 2024 release introduced what it called the first smart pod in compliance with the ADA (Framery, accessible pod press release, 2024). How pods are booked alongside desks is covered in our desk booking and hot desking software statistics.
Summary: Acoustic Office Pods and Phone Booths by the Numbers
| Metric | Value | Source |
|---|---|---|
| Core office pod markets, 2024 | About EUR 0.9 billion | Framery investor materials, 2025 |
| Core office pod markets, 2030 projection | About EUR 2 billion (about 15% CAGR) | Framery investor materials, 2025 |
| Global office pods market, 2026 | USD 1.00 billion | Mordor Intelligence 2026 |
| Global office pods market, 2031 | USD 1.65 billion (10.6% CAGR) | Mordor Intelligence 2026 |
| Acoustic phone booths share of pods market | 41.23% (2025) | Mordor Intelligence 2026 |
| Framery revenue, 2025 | EUR 222.1 million (+37.0%) | Framery Group, Financial Statements Release 2025 |
| Framery adjusted EBIT margin, 2025 | 22.8% | Framery Group, Financial Statements Release 2025 |
| Framery revenue, H1 2026 | EUR 109.7 million (-1.9%; +11.1% ex-largest customer) | Framery Group, Half Year Report Q2 2026 |
| Framery Americas revenue growth, 2025 | +52.0% | Framery Group, Financial Statements Release 2025 |
| Framery market share, 2023 | About 17-19% | Framery investor materials, 2025 |
| Pods shipped by Framery (cumulative) | More than 110,000 | Framery, Company page 2025 |
| Forbes Global 2000 top 100 using Framery | Over 70% | Framery investor materials, 2025 |
| ISO 23351-1 class A threshold | 30-33 dB speech reduction | Hongisto et al., Forum Acusticum 2025 |
| Speech reduction of 11 commercial booths | 15.0 to 30.3 dB | Hongisto and Keranen, Turku UAS 2020 |
| Interlab reproducibility for a booth | SD 1.1 dB across 8 labs | Hongisto and Keranen, Inter-Noise 2022 |
| Speech outside, no booth vs class A | 54 dB vs 24 dB | Hongisto et al., Forum Acusticum 2025 |
| Meetings that are ad hoc calls | 57% | Microsoft Work Trend Index 2025 |
| Employees satisfied with workplace noise | 33% (2024) | Leesman 2025 |
| Office occupancy Tuesday peak, late September 2026 | 65.3% | Kastle Systems 2026 |
| ADA door clear width | 32 inches minimum | US Access Board, 2010 ADA Standards |
Methodology and Sources
Every figure above was read during research for this article in a company financial report, investor page or press release, a peer-reviewed or conference paper, a government standard or a named survey publisher. Company figures are labeled as company-reported, and vendor cost claims are labeled as such.
- Framery Group Plc: Financial Statements Release 2025 (February 2026), Half Year Report Q2 2026 (27 July 2026), Framery as an investment, Company page
- Framery press materials: One Work launch (September 21, 2026), 15 Years of Inventing Quiet (June 2025), accessible pod (June 2024), Returning to office life (December 2023), cost of meeting rooms vs pods (April 2023)
- Mordor Intelligence: Office Pods Market report page (2026)
- Turku University of Applied Sciences and partners (ISO 23351-1 research): Acoustic performance of eleven commercial phone booths (2020), Interlaboratory comparison of ISO 23351-1 (Inter-Noise 2022), Class A booth reduces stress due to office noise (Forum Acusticum 2025), ASTM E596-96 vs ISO 23351-1 (Forum Acusticum 2023)
- Inter-Noise 2025: Speech attenuation of two booths under the ISO 23351-2 draft
- Peer-reviewed journals: Perez-Martinez et al., Buildings 2025, Bergefurt et al., Noise and Health 2026, Aboagye et al., Scandinavian Journal of Work, Environment and Health 2026, Torresin et al., Building and Environment 2025
- Microsoft: Work Trend Index 2025, Breaking down the infinite workday
- Leesman: Noisy spaces, quiet consequences
- Gensler Research Institute: Global Workplace Survey 2026
- Kastle Systems: Back to Work Barometer (week including September 22, 2026)
- US Access Board: ADA Accessibility Standards (2010)
- Data watch: Market sizing conflicts in slope, not size. Framery’s investor materials (citing an unnamed third-party study) project about 15% annual growth for its core markets to 2030, while Mordor Intelligence projects 10.6% to 2031; the two also use different currencies, scopes and base years. Framery’s own pod revenue (EUR 216.0 million in 2025) is a sizable share of either estimate, so readers should check each estimate’s scope before comparing. Mordor’s 63.31% North America share contrasts with Framery’s own revenue mix, where EMEA was its largest region (EUR 118.3 million of EUR 222.1 million in 2025). Grand View Research and Verified Market Research blocked access (403), and Technavio’s page was under revision, so no third estimate was used. Framery’s market share, NPS and Forbes Global 2000 figures are company-reported. Framery’s 2025 comparisons are distorted by one large customer, and its H1 2026 figures should be read with the “excluding largest customer” growth. The public multi-brand booth benchmark (Turku UAS, 2020) is the most recent available; a newer independent test would be valuable as manufacturers have since launched class A products. ISO 23351-2 (field method) is still a draft. The ISO catalogue page for ISO 23351-1 returned 403, so class thresholds are cited from the Forum Acusticum 2025 paper that reproduces them. Steelcase, MillerKnoll, HNI and Haworth do not break out pod or booth revenue in documents we could access, and BIFMA’s acoustic and ventilation guidance was not publicly readable, so neither is quantified here.
Last updated: October 3, 2026. We update this roundup quarterly, and the next refresh is expected when Framery Group publishes its Q3 2026 business review and its Financial Statements Release 2026 in early 2027.