Truyen thong xa hoi dat 5,79 ty nguoi dung vao Thang 4 nam 2026 — 69,9% moi nguoi song, va khoang hai nguoi dung cho moi nguoi khong phai nguoi dung tren Trai dat. Cot moc nay, duoc bao cao trong Tro Cap Giua Nam Digital 2026 cua DataReportal, danh dau diem ma cac nen tang xa hoi da chop coi la mot bien co va tro thanh tiem chuan. Tang truong chua dung: 294 trieu tiem sach moi gia nhap trong nam toi Thang 4 nam 2026, hon 800.000 moi ngay.
Cau chuyen 2026 khong phai la mo rong thom — no la bao hoa tren cac thi truong da chin, tang truong ben vung tren Chau A va Chau Phi, va mot dieu khon trong thoi gian tieu tung. Nguoi dung trung binh bay gio tieu hao 2 gio 21 phut moi ngay tren truyen thong xa hoi, giam nhe so voi 2024, trong khi luon co 6,5 nen tang moi thang. Cac nha quang cao, trong khi do, nhan nhieu dung len kenh ngay ca khi thi phan chu y cua no dang o dau.
Chung toi da bien soan 55+ diem du lieu tu DataReportal (We Are Social + Meltwater), Pew Research Center, GWI, eMarketer, Statista, va bao cao doanh thu nen tang, tham chieu cheo trong co nhu lieu khac nhau giua tieu chuan Thang 10 nam 2025 va tro cap giua nam Thang 4 nam 2026.
Nhung diem chinh
- 5,79 ty nguoi su dung truyen thong xa hoi theo Thang 4 nam 2026 — 69,9% dan so toan cau (DataReportal, Digital 2026 Mid-Year Update).
- 294 trieu nguoi dung moi gia nhap trong 12 thang, tang truong 5,4% theo nam nang (DataReportal, Digital 2026 Mid-Year Update).
- Nguoi dung dien hinh tieu hao 2h21 moi ngay tren cac nen tang xa hoi va su dung 6,5 nen tang moi thang (DataReportal / GWI, 2026).
- Facebook dan dau voi 3,07 ty nguoi dung hoat dong hang thang, theo sau YouTube va WhatsApp o khoang 3 ty moi nguoi (Meta / Statista, 2026).
- TikTok dat khoang 1,12 ty nguoi dung hoat dong hang ngay va tao ra 33,1 ty USD doanh thu quang cao nam 2025, tang 40,5% theo nam nang (Statista / DemandSage, 2026).
- Chi tieu quang cao truyen thong xa hoi toan cau du kien 306,4 ty USD nam 2026, tang 14,9%, hoac 26,2% cua tat ca chi tieu quang cao (eMarketer, Worldwide Ad Spending Forecast 2026).
- Thi truong thuong mai xa hoi toan cau duoc dinh gia 2,6 tan billion USD nam 2026, tren con duong den 8,5 tan billion USD vao nam 2030 (Statista / uoc tinh nganh, 2026).
- 84% thanh nien My su dung YouTube va 71% su dung Facebook — cac nen tang duy nhat tren 70% tren nuoc (Pew Research Center, Americans’ Social Media Use 2025).
- Chau A Dong gan gan bao hoa, voi khoang 97% cac nguoi dung internet theo khu vuc tren truyen thong xa hoi (DataReportal, 2026).
- Doi voi tuoi 16-34, quang cao xa hoi la kenh phat hien thuong hieu # 1 (DataReportal, Digital 2026).
- Nguoi dung truyen thong xa hoi du kien dat 5,85 ty vao nam 2027 khi tang truong cham den 3,6% hang nam (Statista, 2026).
- Reddit dat 126,8 trieu nguoi dung hoat dong hang ngay o Q1 2026, tang 17% theo nam nang (doanh thu Reddit Q1 2026, 2026).
1. Su dung va Tang truong Toan cau
Chu thich bay gio la dieu da so. 5,79 ty nguoi su dung truyen thong xa hoi vao Thang 4 nam 2026 — 69,9% dan so toan cau (DataReportal, Digital 2026 Mid-Year Update). Khi bao cao Digital 2026 thang 10 nam 2025 lan dau tien vuot qua nguong “da so”, so tien dung o 5,66 ty, hoac 68,7% cua hanh tinh; tro cap giua nam hien thi xu huong ton tai.
Tang truong khong co de co, nhung no da lang. Muc tang 5,4% hang nam toi Thang 4 nam 2026 da them 294 trieu tiem sach — manh tren nhan thuc tuyet doi, tuy nhien nho hon so voi cac loat hai chu so cua nhung nam 2010. Phan lon tang truong do xuat phat tu Chau A va Chau Phi, noi ma truy cap Internet van dang phat trien.
Nhan trang quan trong: 6,12 ty nguoi truc tuyen vao dau Thang 4 nam 2026, 73,8% dan so toan cau (DataReportal, 2026). Truyen thong xa hoi bay gio tiem toi khoang 95% cua nhung nguoi co truy cap Internet tren that ca — tran la Internet chinh no, khong phai suc tham quan.
| Chi so | Gia tri | Nguon |
|---|---|---|
| Nguoi dung truyen thong xa hoi (Thang 4 nam 2026) | 5,79B | DataReportal, 2026 |
| Thi phan dan so toan cau | 69,9% | DataReportal, 2026 |
| Nguoi dung moi trong 12 thang | 294M | DataReportal, 2026 |
| Tang truong hang nam | 5,4% | DataReportal, 2026 |
| Nguoi dung moi moi ngay | 800.000+ | DataReportal, 2026 |
| Nguoi dung Internet toan cau | 6,12B | DataReportal, 2026 |
| Thau nom Internet | 73,8% | DataReportal, 2026 |
| Nguoi dung o Khoi dong Digital 2026 (Thang 10 nam 2025) | 5,66B | DataReportal / We Are Social, 2026 |
Nguon: DataReportal — Global Social Media Statistics va Digital 2026 Mid-Year Update.
Neu doi tuong cua ban song tren cac nen tang nay, san pham cua ban can gap ho o day — xem cach cac nha tao bao gan noi dung giong tro phan phoi tren trang chu VoxBooster.
2. Nguoi dung theo Nen tang
Xep hang nen tang vao nam 2026 la mot cuoc thi dau giua cac nha khong lo gan dau 3 ty. Facebook dan dau voi 3,07 ty nguoi dung hoat dong hang thang, theo sau YouTube va WhatsApp o khoang 3 ty moi nguoi, va Instagram giua 2,6 va 3 ty tuy thuoc vao cat bao cao (Meta / Statista, 2026). Uoc tinh Instagram co khac nhau vi Meta bao cao tong Gia dinh Cac ung dung thay vi MAU rieng tu Instagram.
TikTok xep hang thu nam theo tong so nguoi dung — khoang 1,9 ty hang thang va 1,12 ty hang ngay — nhung danh o tren trong luong cua no tren chu y. TikTok co toc do tham gia trung binh 3,73%, nhieu chuc tren bat ky doi thu lon nao, trong do toc do duoi 1% (Sprout Social / Statista, 2026). Ke hoach do la tai sao TikTok bat cam 33,1 ty USD doanh thu quang cao nam 2025, tang 40,5% hang nam.
Trang trung tam phat trien nhanh. Reddit bao cao 126,8 trieu nguoi dung hoat dong hang ngay o Q1 2026, tang 17%, voi doanh thu quang cao nhay 74% va ARPU toan cau dat 5,23 USD (doanh thu Reddit Q1 2026, 2026). Snapchat dat khoang 946 trieu hang thang va 474 trieu nguoi dung hang ngay, voi doanh thu Q1 la 1,53 ty USD (doanh thu Snap Q1 2026, 2026).
| Nen tang | Nguoi dung hoat dong hang thang | Nguon |
|---|---|---|
| 3,07B | Meta / Statista, 2026 | |
| YouTube | ~3,0B | Statista, 2026 |
| ~3,0B | Statista, 2026 | |
| 2,6B–3,0B | Meta / Statista, 2026 | |
| TikTok | ~1,9B (1,12B hang ngay) | Statista / DemandSage, 2026 |
| Snapchat | ~946M (474M hang ngay) | Doanh thu Snap Q1 2026, 2026 |
| 126,8M hang ngay | Doanh thu Reddit Q1 2026, 2026 | |
| Toc do tham gia TikTok | 3,73% | Sprout Social, 2026 |
| Doanh thu quang cao TikTok 2025 | 33,1 ty USD (+40,5% YoY) | Statista, 2026 |
Nguon: Statista — Biggest social media platforms by users.
Doi voi ban doc sau hon ve nen tang co tham gia cao nhat, xem tong quan thong ke TikTok 2026.
3. Thoi gian Tieu tung va Tham gia
Thoi gian tieu tung da san bang — mot thay doi dang cho sau mot thap ky mo rong. Nguoi dung truyen thong xa hoi trung binh tieu hao 2 gio 21 phut moi ngay tren cac nen tang xa hoi, giam nhe tu 143 phut vao nam 2024 (DataReportal / GWI, 2026). Tinhtoán video truc tuyen cung voi cac mang xa hoi, nguoi dung internet thanh nien dien hinh ghi duoc 18 gio 36 phut moi tuan.
Nguoi dung trung binh tich cuc tro len 6,5 nen tang khac nhau moi thang (DataReportal, 2026). Phan do phan muon chu y: khong co ung dung duy nhat phu sap mot ngay cua nguoi dung, va cac nha tao phai quyet dinh lien dac hoc phan phoi.
Tham gia xuan tre va xuan video. Nhom 16-24 la nhung nguoi hoat dong nhat, su dung truyen thong xa hoi khoang 4,6 ngay mot tuan trong khoang 3 gio 30 phut moi ngay (DataReportal, 2026). Video bay gio chiem hon 60% cua tong tieu thu truyen thong xa hoi, dinh dang chiem uu the tren toan the gioi (uoc tinh nganh, 2026). Gia dinh va ban be van la ly do hang dau de su dung truyen thong xa hoi o 41%, theo sau giai tri.
| Chi so | Gia tri | Nguon |
|---|---|---|
| Thoi gian hang ngay trung binh tren truyen thong xa hoi | 2h21 | DataReportal / GWI, 2026 |
| Thoi gian hang tuan tren truyen thong xa hoi + video truc tuyen | 18h36 | DataReportal, 2026 |
| Nen tang su dung moi thang | 6,5 | DataReportal, 2026 |
| Thoi gian hang ngay, tuoi 16–24 | ~3h30 | DataReportal, 2026 |
| Ngay moi tuan hoat dong, tuoi 16–24 | 4,6 | DataReportal, 2026 |
| Thi phan video tieu thu xa hoi | 60%+ | Uoc tinh nganh, 2026 |
| Ly do hang dau de su dung: gia dinh/ban be | 41% | DataReportal, 2026 |
Nguon: GWI — Daily time spent on social networks.
Voi video chinh phuc cac luong, chat luong giong la mot phan biet kho — xem cach cac nha tao lam sac am thanh voi cac cong cu va gia ca VoxBooster.
4. Danh hieu theo Tuoi va Khu vuc
Su dung khong duoc phan phoi deu theo tuoi, gioi tinh hay dia ly. O My, 84% thanh nien su dung YouTube va 71% su dung Facebook — chi hai nen tang tren 70%, voi Instagram tiep theo o 50% (Pew Research Center, Americans’ Social Media Use 2025). TikTok tiem toi 37% thanh nien My, WhatsApp 32%.
Sac chia tuoi rat dien xuc. Khoang mot nua thanh nien My tuoi 18–29 tham quan TikTok hang ngay, so voi chi 5% nguoi tren 65 tuoi (Pew Research Center, 2025). Giua Gen Z, tiem duoc nen tang chay cao hon: 91% su dung YouTube, 86% Instagram, va 79% TikTok (Sprout Social, 2026). Cac tach gioi tinh nho hon nhung thuc te — 55% phu nu My su dung Instagram so voi 44% nam.
Dia ly xac dinh mot cai dau. Chau A Dong co khi bao hoa, voi khoang 97% nguoi dung internet theo khu vuc tren truyen thong xa hoi, va chiem khoang 30% cua tat ca nguoi dung toan cau (DataReportal, 2026). Bac My co thau nom cao nhung chi dai dien khoang 6,5% cua co so nguoi dung toan cau — hang ty nguoi dung tiep theo se toi tu Chau A va Chau Phi, khong phai Tay phuong.
| Chi so | Gia tri | Nguon |
|---|---|---|
| Thanh nien My su dung YouTube | 84% | Pew Research Center, 2025 |
| Thanh nien My su dung Facebook | 71% | Pew Research Center, 2025 |
| Thanh nien My su dung Instagram | 50% | Pew Research Center, 2025 |
| Thanh nien My su dung TikTok | 37% | Pew Research Center, 2025 |
| Tuoi 18–29 My tham quan TikTok hang ngay | ~50% | Pew Research Center, 2025 |
| Tuoi 65+ My tham quan TikTok hang ngay | 5% | Pew Research Center, 2025 |
| Gen Z su dung YouTube | 91% | Sprout Social, 2026 |
| Gen Z su dung TikTok | 79% | Sprout Social, 2026 |
| Thau nom truyen thong xa hoi Chau A Dong | ~97% nguoi dung internet | DataReportal, 2026 |
| Thi phan Chau A Dong nguoi dung toan cau | ~30% | DataReportal, 2026 |
| Thi phan Bac My nguoi dung toan cau | ~6,5% | DataReportal, 2026 |
Nguon: Pew Research Center — Americans’ Social Media Use 2025.
5. Quang cao va Thuong mai Xa hoi
Tien tiep tuc tro vao thay chi co chu y san bang. Chi tieu quang cao truyen thong xa hoi toan cau du kien 306,4 ty USD nam 2026, tang 14,9% — 26,2% cua tat ca quang cao tren toan the gioi, voi khoang 60% tro len cac nen tang Meta (eMarketer, Worldwide Ad Spending Forecast 2026). Chi tieu mang xa hoi rieng cua My duoc du bao o tren 121 ty USD.
Mot su thay doi co cau truc toi nam nay: Meta du kien dat 243,46 ty USD doanh thu quang cao ròng tren the gioi, vuot qua 239,54 ty USD cua Google lan dau tien (eMarketer, 2026). Thi phan truyen thong xa hoi cua thoi gian tieu tung voi truyen thong duoc mong doi dat dau vao nam 2026, nhung thi phan chi tieu quang cao so co so tiep tuc tang huong den 32,6% vao nam 2027 — cac nha quang cao van san dua sau doi tuong.
Thuong mai xa hoi la mot dong co khac. Thi truong thuong mai xa hoi toan cau duoc dinh gia khoang 2,6 tan billion USD nam 2026, du bao dat 8,5 tan billion USD vao nam 2030 tren CAGR 26,2% (Statista / uoc tinh nganh, 2026). O My, eMarketer du bao 100,99 ty USD ban hang thuong mai xa hoi cho nam 2026 — 22,4% cua tat ca giao dich thuong mai dien tu, tang tu 17% vao nam 2025. TikTok Shop, nen tang phat trien nhanh nhat, giu gan 20% cua thi truong thuong mai xa hoi My.
| Chi so | Gia tri | Nguon |
|---|---|---|
| Chi tieu quang cao truyen thong xa hoi toan cau (2026) | 306,4 ty USD | eMarketer, 2026 |
| Tang truong chi tieu quang cao hang nam | 14,9% | eMarketer, 2026 |
| Truyen thong xa hoi nhu phan tram cua tat ca chi tieu quang cao | 26,2% | eMarketer, 2026 |
| Thi phan Meta cua chi tieu quang cao xa hoi | ~60% | eMarketer, 2026 |
| Chi tieu quang cao mang xa hoi My (2026) | 121 ty USD+ | eMarketer, 2026 |
| Doanh thu quang cao ròng Meta tren toan the gioi (2026) | 243,46 ty USD | eMarketer, 2026 |
| Thi truong thuong mai xa hoi toan cau (2026) | ~2,6 tan billion USD | Statista / nganh, 2026 |
| Thuong mai xa hoi du bao (2030) | 8,5 tan billion USD | Statista / nganh, 2026 |
| Ban hang thuong mai xa hoi My (2026) | 100,99 ty USD | eMarketer, 2026 |
| Thi phan thuong mai xa hoi cua ban hang thuong mai dien tu My | 22,4% | eMarketer, 2026 |
Nguon: eMarketer — Worldwide Ad Spending Forecast 2026.
Kinh te cua thuong mai xa hoi la ly do tai sao nhieu nguoi bay gio kiem tien tren cac nen tang nay — xem thong ke kinh te nha tao 2026 va thong ke marketing anh huong 2026.
6. Phep chieu Tuong lai
Tang truong tiep tuc, nhung duong cong dang uon. Nguoi dung truyen thong xa hoi du kien dat 5,85 ty vao nam 2027, voi tang truong hang nam cham toi khoang 3,6% (Statista, 2026). Su cham lanh dang toan hoc: cac thi truong chin tu sat, nen cac muc tang trong tuong lai phu thuoc vao mo rong internet o cac khu vuc thu nhap thap hon.
Cau chuyen dia ly tap trung. An Do du kien tro len tu 755 trieu nguoi dung vao nam 2024 den khoang 1,18 ty vao nam 2027, trong khi Trung Quoc chuyen tu 1,02 ty den 1,21 ty (Statista, 2026). Hai nuoc do chiem phan lon hon 200+ trieu them vao.
Hai su thay doi co cau truc se hinh thanh nua sau cua thap ky. Dau tien, cac cong cu AI tao sinh da vuot qua 1 ty nguoi dung hang thang trong du lieu Digital 2026 — mot doi thu tham dung ngoi canh cac luong xa hoi. Thu hai, eMarketer mong doi thi phan truyen thong xa hoi cua thoi gian truyen thong dat dau vao nam 2026 va suy giam tu nam 2027, ngay ca khi cac dong tien quang cao tiep tuc tang. Doi tuong khong con phat trien nhanh hon; canh tranh cho no.
| Chi so | Gia tri | Nguon |
|---|---|---|
| Nguoi dung truyen thong xa hoi du bao (2027) | 5,85B | Statista, 2026 |
| Tang truong hang nam du bao (2027) | ~3,6% | Statista, 2026 |
| Nguoi dung An Do du bao (2027) | ~1,18B | Statista, 2026 |
| Nguoi dung Trung Quoc du bao (2027) | ~1,21B | Statista, 2026 |
| Nguoi dung AI tao sinh doc lap (hang thang) | 1 ty+ | DataReportal / Meltwater, 2026 |
| Thi phan thoi gian truyen thong media hoi | Dau 2026 | eMarketer, 2026 |
| Thi phan chi tieu quang cao so digital xa hoi (2027) | 32,6% | eMarketer, 2026 |
Nguon: Statista — Number of social media users worldwide forecast.
Truyen thong Xa hoi theo Con so (Tong ket)
| Chi so | Gia tri | Nguon |
|---|---|---|
| Nguoi dung truyen thong xa hoi toan cau (Thang 4 nam 2026) | 5,79B | DataReportal, 2026 |
| Thi phan dan so toan cau | 69,9% | DataReportal, 2026 |
| Tang truong nguoi dung hang nam | 5,4% | DataReportal, 2026 |
| Nguoi dung moi moi ngay | 800.000+ | DataReportal, 2026 |
| Nguoi dung Internet toan cau | 6,12B | DataReportal, 2026 |
| Thoi gian hang ngay trung binh tren truyen thong xa hoi | 2h21 | DataReportal / GWI, 2026 |
| Nen tang su dung moi thang | 6,5 | DataReportal, 2026 |
| Nguoi dung hoat dong hang thang Facebook | 3,07B | Meta / Statista, 2026 |
| Nguoi dung hoat dong hang thang YouTube | ~3,0B | Statista, 2026 |
| Nguoi dung hoat dong hang ngay TikTok | ~1,12B | DemandSage, 2026 |
| Toc do tham gia TikTok | 3,73% | Sprout Social, 2026 |
| Nguoi dung hoat dong hang ngay Reddit (Q1 2026) | 126,8M | Doanh thu Reddit Q1 2026, 2026 |
| Thanh nien My su dung YouTube | 84% | Pew Research Center, 2025 |
| Thanh nien My su dung Facebook | 71% | Pew Research Center, 2025 |
| Gen Z su dung YouTube | 91% | Sprout Social, 2026 |
| Thau nom truyen thong xa hoi Chau A Dong | ~97% nguoi dung internet | DataReportal, 2026 |
| Chi tieu quang cao truyen thong xa hoi toan cau (2026) | 306,4 ty USD | eMarketer, 2026 |
| Truyen thong xa hoi nhu phan tram cua tat ca chi tieu quang cao | 26,2% | eMarketer, 2026 |
| Thi truong thuong mai xa hoi toan cau (2026) | ~2,6 tan billion USD | Statista / nganh, 2026 |
| Nguoi dung truyen thong xa hoi du bao (2027) | 5,85B | Statista, 2026 |
Phuong phap va Nguon
Tong hop nay bien soan 55+ diem du lieu tu cac to chuc nghien cuu chinh va cong khai tai chinh nen tang. Khi cac con so Thang 10 nam 2025 Digital 2026 va tro cap giua nam Thang 4 nam 2026 khac nhau, con so moi hon duoc su dung va gia tri truoc duoc ghi chu. Uoc tinh MAU nen tang co khac nhau theo phuong phap bao cao — Meta bao cao tong Gia dinh Cac ung dung thay vi cac so tren moi ung dung, nen Instagram duoc hien thi nhu mot pham vi.
Cac nguon chinh:
- DataReportal — Digital 2026 Global Overview Report va Mid-Year Update (We Are Social + Meltwater): datareportal.com/reports/digital-2026-mid-year-global-update-report va datareportal.com/social-media-users
- Pew Research Center — Americans’ Social Media Use 2025: pewresearch.org/internet/2025/11/20/americans-social-media-use-2025
- GWI — Daily time spent on social networks: gwi.com/blog/daily-time-spent-on-social-networks
- eMarketer — Worldwide Ad Spending Forecast 2026 va US Social Commerce Forecast 2026: emarketer.com/content/worldwide-ad-spending-forecast-2026
- Statista — Biggest social media platforms va social media user forecasts: statista.com/statistics/272014
- Meltwater — 2026 Global Digital Report: meltwater.com/en/global-digital-trends
- Doanh thu nen tang — Cong khai nha dau tu Reddit Q1 2026 va Snap Q1 2026
- Sprout Social — Social Media Demographics 2026: sproutsocial.com/insights/new-social-media-demographics
Cap nhat lan cuoi: Thang 5 nam 2026. Chung toi lam moi trang nay hang quy khi du lieu DataReportal, Pew Research, va eMarketer moi duoc cong bô.
Truyen thong xa hoi la noi doi tuong cua ban da tieu hao 2 gio 21 phut moi ngay — va video cam theo hon 60% cua chu y do. VoxBooster cho phep cac nha tao Windows AI voice cloning thoi gian thuc, soundboard, TTS, va cong cu dictation de tao ra am thanh sac hon cho moi clip. Kham pha cac ke hoach va gia ca VoxBooster de xem kenh cua ban co am thanh tot nhat.